Case study: Hell of a Gin & Hell of a Beer for Slijterij La Bouteille
Case Study: Hell of a Gin & Hell of a Beer
For Slijterij La Bouteille, Brouwhoeve in Benissa developed its own beverage line with a bold name, a recognizable appearance, and a clear commercial function: to offer customers a product that is more than just a bottle or a can.
Hell of a Gin and Hell of a Beer are crafted as a local experience in liquid form. Recognizable, powerful, and excellent as a gift or keepsake.
The case consists of a premium gin and six canned beers. The canned beers are brewed and filled by Brouwhoeve. The gin was developed as a characterful London Dry style with a distinct botanical profile.
Together, the products form a complete private label beverage line for a liquor store that wants to differentiate itself with its own products, local relevance, and a strong story.
For Liquor Store La Bouteille developed Brouwhoeve in Benissa a unique beverage line with a distinctive name, a recognizable appearance, and a clear commercial function: to offer customers a product that is more than just a bottle or can.
Hell of a Gin and Hell of a Beer are created as a local experience in drink form. Recognizable, powerful, and excellent as a gift or keepsake.
The case consists of a premium gin and six canned beers. The canned beers are brewed and packaged by Brouwhoeve. The gin is developed as a characterful London Dry style with a distinct botanical profile.
Together, the products form a complete private label beverage line for a liquor store that wants to stand out with their own products, local relevance, and a strong story.
The request from La Bouteille
La Bouteille wanted its own product line that fits the store’s image while selling well to a broad target audience. The line needed to be recognizable to regular customers, yet also attractive to tourists and visitors looking to take home something original. Not just any standard souvenir, but a real beverage with substance, quality, and experience.
Therefore, a direct, striking brand name was chosen: Hell of a Gin and Hell of a Beer. The name sticks, is easy to explain, and gives the line a playful yet powerful character. Precisely that is what makes the product suitable for a liquor store shelf, for gift sales, and for customers seeking a local memory.
The solution: a complete private label beverage line
Brouwhoeve brought together the experience of a beer brewery and a distillery into a single project. For La Bouteille, we looked beyond just the liquid to the entire moment of sale: how does the product stand out on the shelf, which flavors suit the target audience, how do you make the line wide enough without becoming confusing, and how do you ensure customers want to try multiple variants?
Het resultaat is een compacte maar veelzijdige lijn: één premium gin en zes bieren in blik. De gin geeft de lijn een
hoogwaardige spirit. De bieren zorgen voor variatie, herkenbaarheid en toegankelijkheid. Samen maken ze van
Hell of a Gin en Hell of a Beer een merkconcept dat geschikt is voor vaste klanten, lokale liefhebbers en toeristen.
The request from La Bouteille
La Bouteille wanted a product line that fits the store's image and also sells well to a
broad audience. The line had to be recognizable to regular customers, but also attractive to tourists and
visitors who want to take something original with them. Not just a standard souvenir, but a real drink with
substance, quality, and experience.
That is why a direct, striking brand name was chosen: Hell of a Gin and Hell of a Beer. The name sticks,
is easy to explain, and gives the line a playful yet powerful character. Exactly that makes the
product suitable for the shelf of a liquor store, for gift sales, and for customers looking for a local memory.
The solution: a complete private label beverage line
Brouwhoeve combined the experience of a brewery and distillery in one project. For La Bouteille
not only was the liquid considered, but the entire sales moment: how does the product stand out on the
shelf, which flavors fit the target audience, how do you make the line broad enough without becoming confusing,
and how do you ensure that customers want to try multiple variants?
The result is a compact yet versatile line: one premium gin and six beers in cans. The gin gives the line a
high-quality spirit. The beers provide variety, recognizability, and accessibility. Together they create
Hell of a Gin and Hell of a Beer a brand concept that is suitable for regular customers, local enthusiasts, and tourists.
Hell of a Gin: premium gin with classic character
Hell of a Gin is developed as a London Dry Gin with an alcohol percentage of 40% and a volume of 50 cl.
The flavor profile is classic and complex, with citrus and spicy notes. The gin is intended for customers looking for a
recognizable, dry gin, but with enough character to stand out as a private label.
The gin is suitable for a classic gin and tonic, but also for cocktails and serving moments where the bottle itself
becomes part of the experience. It is precisely through the combination of name, appearance, and flavor profile that a
product is created that fits well in a liquor store shelf and is attractive as a gift.
5% ALC.
6.8% ALC.
5% ALC.
5% ALC.
7.8% ALC.
5% ALC.
Hell of a Beer: six beers in a can, each with its own role
For the beer line six recognizable styles in a can were chosen. This makes the line clear for the consumer and commercially strong for the shelf. Customers can choose one favorite, combine multiple flavors, or take a mixed package.
33 CL
33 CL
33 CL
33 CL
33 CL
33 CL
Hell of a Gin: premium gin with classic character
Hell of a Gin is developed as a London Dry Gin with an alcohol percentage of 40% and a volume of 50 cl.
The flavor profile is classic and complex, with citrus and spicy notes. The gin is intended for customers looking for a
recognizable, dry gin, but with enough character to stand out as its own brand.
The gin is suitable for a classic gin and tonic, but also for cocktails and serving moments where the bottle itself
becomes part of the experience. It is precisely through the combination of name, appearance, and flavor profile that a
product is created that fits well in a liquor store shelf and is attractive as a gift.
5% ALC. I 33 CL
6.8% ALC. I 33 CL
5% ALC. I 33 CL
5% ALC. I 33 CL
7.8% ALC. I 33 CL
5% ALC. I 33 CL
Hell of a Beer: six beers in a can, each with its own role
For the beer line six recognizable styles in cans have been chosen. This makes the line clear for the consumer and commercially strong for the shelf. Customers can choose one favorite, combine multiple flavors, or take a mixed package.
The role of Brouwhoeve
Brouwhoeve combined product development, recipes, construction knowledge, distillation expertise, and
commercial brand logic in this project.
For La Bouteille this meant a short line between idea, flavor development, production, and market introduction. By keeping production and development close together, a product line is created that is substantively correct and commercially viable.
The strength lies in the combination: a own brewery and distillery in Benissa, experience with private label beverage brands and practical knowledge of what works in retail, hospitality, and specialty stores.
The role of Brouwhoeve
Brouwhoeve combined product development, recipes, construction knowledge, distillation expertise, and commercial brand logic in this project.
For La Bouteille, this meant a short line between idea, flavor development, production, and market introduction. By keeping production and development close together, a product line is created that is substantively correct and commercially viable.
The strength lies in the combination: a brewery and distillery in Benissa, experience with private label beverage brands, and practical knowledge of what works in retail, hospitality, and specialty stores.
Result
Hell of a Gin and Hell of a Beer are now notable products within the assortment of La Bouteille.
The
line appeals to local customers, but also stands out to tourists who like to take home an original and flavorful product
as a souvenir. This case shows how a private beverage brand can add value to
a liquor store: more distinction, more story, and more reason for customers to return.
Want to have your own gin, beer, or beverage line developed?
Brouwhoeve develops private label beverage brands for liquor stores, hospitality, retailers, and entrepreneurs.
From
brand strategy and flavor direction to recipes, cans, bottles, packaging, and production: everything comes together in our
brewery and distillery in Benissa.
Result
Hell of a Gin and Hell of a Beer are now notable products within the range of La Bouteille.
The
line appeals to local customers, but is especially noticeable to tourists who like to take home an original and flavorful product
as a souvenir. This case shows how a private beverage brand can add value to
a liquor store: more distinction, more story, and more reason for customers to return.
Want to have your own gin, beer, or beverage line developed?
Brouwhoeve develops private label beverage brands for liquor stores, hospitality, retailers, and entrepreneurs.
From
brand strategy and flavor direction to recipes, cans, bottles, packaging, and production: everything comes together in our
brewery and distillery in Benissa.
FQS
Brouwhoeve developed a private beverage line for Liquor Store La Bouteille under the names Hell of a Gin and Hell of a Beer. The case consists of a premium gin and six beers in cans.
This case study specifically focuses on the Hell of a Beer beers in cans. These beers are produced by Brouwhoeve.
The line consists of Blonde, Dubbel, IPA, Stout, Tripel, and Witbier. Each style has its own flavor profile and target audience.
The name, the local character, and the gift value make the products attractive as a souvenir. Customers not only take a drink with them, but also a story.
Yes. Brouwhoeve develops private label gin, beer, and other drink concepts for liquor stores, hospitality, retailers, and entrepreneurs.
FQS
Brouwhoeve developed a private beverage line for Liquor Store La Bouteille under the names Hell of a Gin and Hell of a Beer. The case consists of a premium gin and six beers in cans.
This case study specifically focuses on the Hell of a Beer beers in cans. These beers are produced by Brouwhoeve.
The line consists of Blonde, Dubbel, IPA, Stout, Tripel, and Witbier. Each style has its own flavor profile and target audience.
The name, the local character, and the gift value make the products attractive as a souvenir. Customers not only take a drink with them, but also a story.
Yes. Brouwhoeve develops private label gin, beer, and other drink concepts for liquor stores, hospitality, retailers, and entrepreneurs.
Brouwhoeve, a brewery and distillery in Benissa, developed for Liquor Store La
Bouteille the private label drink line Hell of a Gin and Hell of a Beer. The line consists of a premium London Dry style
gin and six canned beers: Blonde, Dubbel, IPA, Stout, Tripel, and Witbier. The products are intended for local
customers and tourists who want to take home an original, flavorful, and recognizable product.
Brouwhoeve, a brewery and distillery in Benissa, developed for Liquor Store La Bouteille the private label drink line Hell of a Gin and Hell of a Beer. The line consists of a premium London Dry style gin and six canned beers: Blonde, Double, IPA, Stout, Triple, and Witbier. The products are intended for local customers and tourists who want to take home an original, flavorful, and recognizable product.