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Craft London Dry Gin
as a premium corporate gift for CTCS

Case study CTCS: Craft London Dry Gin as a premium corporate gift

✽  CTCS - Brouwhoeve

Case study: Craft London Dry Gin as a premium corporate gift for CTCS

For CTCS, a specialist in high-quality spices, Brouwhoeve developed an exclusive London Dry Gin. This custom-made spirit serves not only as a premium corporate gift for their key clients but also as the ultimate promotional product to uniquely showcase the quality of their own spices.

In this case study, you will discover the complete journey of this private label project: from the initial concept, strategic bottle advice, label design, and luxury gift packaging, to the artisanal maceration, distillation, filtration, and final bottling by Brouwhoeve Distillery.

The result is a characterful private label gin with a crystal clear and authentic story. 
A masterpiece in which the world, passion, and spices of CTCS can literally be smelled and tasted.

✽ CTCS - Brouwhoeve

Case study:
Artisanal London Dry Gin as a premium corporate gift for CTCS

For CTCS, NewSpirits developed an artisanal London Dry Gin as a premium corporate gift and promotional product for CTCS's spices. In this case study, we demonstrate how the project came to life: from concept, bottle advice, label design, and gift packaging to maceration, distillation, filtration, and bottling by Brouwhoeve Distillery.

The result is a private label gin with a clear story. A gin in which the world of CTCS can literally be smelled and tasted.

The assignment: a gin that tells the story of CTCS

CTCS, led by CEO Ronald Visser, specializes in herbs, spices, and food ingredients. For partners and clients, CTCS wanted to develop a special gift that would be more than just a standard token of appreciation.

The request to NewSpirits was clear: develop a craft London Dry Gin in a striking bottle with high-quality packaging. The gin was to serve as an exclusive corporate gift, but also as a promotion of the spices that CTCS works with daily.

Thus, the project became much more than just producing a bottle of gin. It became a total concept in which taste, aroma, brand experience, packaging, and artisanal production had to come together.

The challenge: A gin concept that tells the story of CTCS


CTCS, led by CEO Ronald Visser, is a leading specialist in high-quality herbs, spices, and innovative food ingredients. To truly surprise relationships and strategic partners, the company sought a relationship gift of the highest level. Not a standard token that ends up in the cupboard, but a memorable product that makes their own passion for flavors immediately tangible.

The request to Brouwhoeve was sharp and ambitious: develop a characterful, artisanal London Dry Gin in a striking designer bottle with high-quality packaging. This gin was to serve not only as an exclusive relationship gift but also function as a liquid business card and promotion for the spices that CTCS works with daily.

This transformed the project from a simple production assignment to the co-creation of a unique total concept. An intensive process in which taste, aroma, brand experience, packaging, and the artisanal distillation process had to come together perfectly to reflect the identity of CTCS.

The role of NewSpirits:
from idea to premium spirit concept

NewSpirits led this project and was responsible for the creative and commercial translation of the idea. The goal was to transform CTCS's spices into a complete beverage concept that matches the company's quality and image.

Within the project, NewSpirits provided guidance on

  • the concept development of the gin;

  • the positioning as a premium corporate gift;

  • the bottle advice;

  • the design of the label;

  • the choice of cap and sealing;

  • the development of the gift box;

  • the overall presentation of the final product.

 

For NewSpirits, a project like this is about more than just the liquid itself.

A successful private label spirit concept must be perfect from the very first moment: the bottle, the label, the packaging, the story, and—of course—the content. Everything must reinforce each other. With this CTCS London Dry Gin, that synergy was particularly vital. The gin had to immediately demonstrate that it was an exclusive, carefully developed product—a gift that partners don't just receive, but truly remember.

Brouwhoeve's approach: From idea to premium drink concept

Brouwhoeve had full control over this project and was responsible for both the creative and commercial translation of the idea. The goal was to create a ready-to-drink concept from the CTCS spices that perfectly aligns with the high quality and premium appearance of the company.

Brouwhoeve managed the complete process from A to Z within this project, including:

  • The concept development of the gin

  • The positioning as a premium relationship gift
  • The bottle advice
  • The design of the label
  • The choice of cap and sealing
  • The development of the gift box
  • The total presentation of the final product

 

For Brouwhoeve, a project is never just about the drink alone.

A successful private label drink concept must be perfect from the very first moment: the bottle, the label, the packaging, the underlying story, and of course the high-quality content. Everything must reinforce each other.



The role of CTCS: spices as the basis of the product.


An important part of this project was that CTCS supplied the spices themselves. This truly connected the gin to the company and to the products that CTCS stands for.

The botanicals and spices used included:
  • Cubeb pepper
  • Lampung pepper
  • white Muntok pepper
  • star anise
  • nutmeg
 
  • juniper berry

  • coriander

  • cardamom

  • turmeric

  • lemongrass, also known as sereh

 

  • galangal / laos

  • Ceylon cinnamon

  • clove

  • Cassia Padang sticks

  • mace, also known as foelie

This combination gives the gin a distinctively spicy character. At the same time, the gin needed to remain dry, clear, and elegant. This required a careful balance between fresh, warm, peppery, and aromatic notes.

The role of CTCS: spices as the basis of the product


An important part of this project was that CTCS supplied the spices themselves. This truly connected the gin to the company and to the products that CTCS stands for.

The botanicals and spices used included:
  • Cubeb pepper
  • Lampung pepper
  • white Muntok pepper
  • star anise
  • nutmeg
 
  • juniper berry

  • coriander

  • cardamom

  • turmeric

  • lemongrass, also known as sereh

 

  • galangal / laos

  • Ceylon cinnamon

  • clove

  • Cassia Padang sticks

  • mace, also known as foelie

This combination gives the gin a distinctively spicy character. At the same time, the gin needed to remain dry, clear, and elegant. This required a careful balance between fresh, warm, peppery, and aromatic notes.

The role of Brouwhoeve Distillery:
Artisanal distillation

For the production, NewSpirits collaborated with Brouwhoeve Distillery. Brouwhoeve translated the concept and the provided CTCS spices into an artisanal London Dry Gin.
Distilling a gin with such characterful spices requires true craftsmanship. Some botanicals release their aroma and flavor quickly, while others are incredibly potent and can easily become overpowering—think of cloves, star anise, cassia, nutmeg, and mace.
These ingredients provide depth and warmth, but they must be dosed with extreme precision. Brouwhoeve therefore sought a flavor profile where the juniper remains recognizably present, while the CTCS spices provide distinction, complexity, and a unique signature.

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The craft in the distillery: Masterful distillation


In Brouwhoeve's own artisanal distillery, the concept was brought to life. 
Here, the high-quality spices supplied by CTCS were translated into an exclusive London Dry Gin.

Distilling a gin with so many characterful spices requires pure craftsmanship. Some botanicals release aroma and flavor quickly, while others are so powerful that they can take over. Think of intense ingredients like cloves, star anise, cassia, nutmeg, and mace. These spices give the drink its unique depth and warmth, but must be dosed to the gram.

Brouwhoeve therefore developed a perfectly balanced flavor profile. A profile in which the classic juniper berry plays a recognizable leading role, while the spices from CTCS provide distinction, complexity, and an unmistakable signature.

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Making of: CTCS London Dry Gin – from design to bottle

From design to bottle: The 'making of' CTCS London Dry Gin

Careful selection and preparation of the botanicals

Selection and preparation of the botanicals

Selection and preparation

Reaching new heights

Maceration

Making a difference every day

Distillation

Artisanal distilling

Time to rest

Sharp edges become softer


Selection and preparation

Reaching new heights

Maceration

Making a difference every day

Distillation

Artisanal distilling

Time to rest

Sharp edges become softer


 
 
 
 
 

Selection and preparation of the botanicals

The process began with the selection and preparation of the botanicals.
Each spice has its own function in the gin.

Some ingredients provide freshness, others provide
warmth, spiciness, body, or length in the finish.

 
 
 
 

Selection and preparation of the botanicals


The process began with the careful selection and precise preparation of the botanicals. Each spice has its own specific function in the final flavor profile of the gin. While some ingredients provide a lively freshness, others bring warmth, deep spiciness, body, or a long, elegant finish.

The juniper berry forms the classic base of the gin. Coriander, cardamom, lemongrass, and galangal bring a refreshing, aromatic tension in the glass. Exotic pepper varieties such as cubeb, Lampung, and white Muntok pepper give the spirit a pleasant dryness, strength, and a fiery spicy finish. Warm spices like cassia, Ceylon cinnamon, nutmeg, mace, clove, and star anise finally provide a deep, velvety roundness.

Prior to the maceration all botanicals were weighed with utmost precision. Where necessary, the spices were artisanally crushed and prepared, so that the rich aromas and essential oils could be optimally released during the distillation process.

Juniper forms the classic base. Coriander, cardamom, lemongrass, and galangal bring freshness and aromatic tension. Pepper varieties such as cubeb, Lampung, and white Muntok pepper provide dryness, power, and a spicy finish. Warm spices including cassia, Ceylon cinnamon, nutmeg, mace, cloves, and star anise provide depth and roundness.

For the maceration, the botanicals were carefully weighed. Where necessary, spices were lightly crushed or prepared to ensure the aromas could be more effectively released during the process.

JUNIPER BERRY

CORIANDER

CARDAMOM

LEMONGRASS

TURMERIC

CEBEB PEPPER

WHITE MINTSTICK PEPPER

STAR ANISE

NUTMEG

FOULIE - LAOS

GALANGAL - LAOS

CASSIA PADANG

CEYLON CINNAMON

CLOVES

Maceration: Optimally releasing aromas from the spices

During the maceration, the selected botanicals are soaked in pure alcohol. The alcohol extracts the essential fragrance and flavor compounds from the spices, forming the flavorful base for the later distillate.

In this specific CTCS gin, the maceration was an extremely critical step. After all, the drink contains very powerful spices with a pronounced character. Too little extraction would yield a flat result, while too long a maceration would make the gin too heavy or overwhelmingly spicy.

The goal was therefore a perfectly controlled maceration: maximum strength and complexity, but with the desired balance, freshness, and drinkability preserved.

Maceration: releasing aromas from the spices

During maceration, the botanicals are placed in alcohol. The alcohol extracts aroma and flavor compounds from the spices and forms the basis for
the later distillate.

In this CTCS gin, maceration was an important step. The gin contains powerful spices with a lot of character. Too little extraction would result in a flat
result. Too much extraction could make the gin heavy or too spicy.

The goal was therefore a controlled maceration: enough strength and complexity, but maintaining balance, freshness, and drinkability.


 

Distillation: the heart of the gin


After the maceration, the alcohol including the botanicals was distilled. During heating in the copper still, the alcohol and volatile aromas evaporate. These vapors are then cooled and collected as a pure distillate.

In artisanal distillation, everything revolves around selecting the right 'heart' of the run. The heads contain unwanted, volatile components, and the tails often have too heavy notes. Only the heart contains the pure, aromatic core of the gin. For this London Dry Gin, this resulted in a clear and dry distillate where juniper, coriander, cardamom, lemongrass, peppers, and warm spices beautifully come together.

 



Resting, diluting, and filtering


After distillation, the gin was given ample time to rest. This is an essential step, as the aromas need to further integrate after the distillation process. Sharp edges become softer, and the different spices merge into one harmonious whole.

Then the gin was gradually brought back to the desired alcohol percentage with pure water. This is also an extremely precise operation; the dilution directly affects the aroma, taste, mouthfeel, and clarity. The gin was then carefully filtered. This filtration ensures a crystal-clear end product without taking away the unique character of the botanicals.

 

Bottling and finishing


After the final approval of the flavor profile, the gin was professionally bottled in the selected designer bottle. This was followed by finishing touches with the custom label, the cap, the sealing, and the luxury gift packaging.

In this final phase, the overall concept came together perfectly. The bottle and the packaging had to radiate exactly the same top quality as the gin itself. The end product feels thoroughly premium due to this comprehensive approach: an exclusive corporate gift that is instantly recognizable as a carefully developed masterpiece from CTCS, realized by Brouwhoeve.


 

Distillation: the heart of the gin

After the maceration, the alcohol infused with botanicals was distilled. During the heating process, the alcohol and volatile aromas evaporate. These vapors are then cooled and collected as a crystal-clear distillate.

In artisanal distillation, everything revolves around selecting the heart of the distillation. The "heads" (voorloop) contain unwanted volatile components, while the "tails" (naloop) often carry heavy, unpleasant tones. Only the heart contains the pure, aromatic core of the gin.

For this London Dry Gin, that resulted in a clear and dry distillate in which juniper, coriander, cardamom, lemongrass, pepper, and warm spices come together beautifully.

 

Resting, diluting, and filtering

After distillation, the gin was given time to rest. This is a crucial step, as it allows the aromas to further integrate. Sharp edges soften, and the various spices harmonize, resulting in a more balanced and cohesive flavor profile.

Afterward, the gin was brought down to the desired alcohol percentage with water. This is also a precise step; dilution directly influences the aroma, flavor, mouthfeel, and clarity of the spirit.

Next, the gin was filtered. Filtration ensures a pure and clear end product, without unnecessarily removing the character of the botanicals.

 

Bottling and finishing

After approval of the flavor profile, the gin was bottled in the chosen bottle. Then came the label, cap, sealing, and gift packaging.

In this phase, the entire concept came together. The bottle and packaging had to radiate the same level of quality as the gin itself. The final product needed to feel premium, serve as a fitting corporate gift, and be immediately recognizable as a meticulously developed project by CTCS, NewSpirits, and Brouwhoeve.

✽  CTCS London dry Gin

Aroma and flavor profile of the CTCS London Dry Gin

Appearance

Crystal clear and perfectly transparent, as one would expect from a London Dry Gin distilled with utmost precision.

Aroma

On the nose, the gin opens immediately with the recognizable juniper berry, fresh coriander, and vibrant notes of lemongrass and cardamom. Soon, the warmer, deeper layers emerge: aromas of cinnamon, nutmeg, mace, and a subtle, refined hint of clove.

Flavor

The first impression on the palate is dry, crystal clear, and pleasantly spicy. While the juniper berry and coriander guard the classic gin base, the lemongrass, cardamom, and galangal provide a refreshing dynamism and aromatic height.

Character

The CTCS London Dry Gin is a dry, deeply spiced, and extremely characterful spirit. A gin that is firmly rooted in the classic tradition but carries an unmistakable signature thanks to the quality herbs and spices from CTCS.

✽  CTCS London dry Gin

Aroma and flavor profile of the CTCS London Dry Gin

Appearance

Clear and transparent, as one would expect from a carefully distilled London Dry Gin.

Aroma

On the nose, the gin opens with juniper, fresh coriander, and vibrant notes of lemongrass and cardamom. Warmer layers then emerge: cinnamon, nutmeg, mace, and a subtle hint of clove.

Taste

The first sip is dry, clear, and spicy. Juniper and coriander form the classic gin base. Lemongrass, cardamom, and galangal provide freshness and aromatic height.

Character

This CTCS London Dry Gin is dry, spicy, aromatic, and distinctive. A gin with a classic base, but with its own signature due to the carefully chosen spices from CTCS.

The end result: A corporate gift with substance

The end result is a premium private label London Dry Gin that tells the unique story of CTCS in an extremely original way. This spirit perfectly demonstrates the great heights to which spices can rise when they are not merely used as an ingredient, but serve as the foundation for a complete flavor and brand concept.

For CTCS, the gin is an exclusive relationship gift that is directly connected to the daily expertise and passion of the company. For Brouwhoeve, this project is the ultimate proof of how concept development, design, packaging, recipes, and artisanal distillation come together seamlessly under one roof.

This gin is therefore so much more than just a bottle of drink. It is a liquid business card of the highest level: a masterful synergy between in-depth spice knowledge, creative brand thinking, and pure distillation craftsmanship.

The final result: a gift with substance

The end result is a premium private label London Dry Gin that tells the story of CTCS in an original way.
The gin shows what spices can do when they are not only used as an ingredient but as a starting point.
for a complete flavor and brand concept.

For CTCS, the gin is an exclusive corporate gift that is directly connected to the company's expertise. For Newspirits,
the project is a great example of how concept development, design, packaging, and beverage production come together in one powerful end product.
For Brouwhoeve, it demonstrates the value of artisanal distillation and careful recipe development.

This gin is, therefore, more than just a bottle of spirits. It is a business card in liquid form: a combination of spice expertise, creative brand thinking, and artisanal distillation.

Want to create your own private label gin?

This case study shows how NewSpirits helps companies develop a customized beverage concept.
From private label gin to corporate gifts, from bottle and label to complete gift packaging: each component
is tailored to the brand, the story, and the target audience.

Do you also want to have your own gin made, develop a premium corporate gift, or create a beverage concept that
fits your brand? Newspirits collaborates from the first idea to the final product.

More information

Want to have private label gin made?

This case study shows how Brouwhoeve helps ambitious companies develop a custom drink concept. 
From exclusive private label gin to high-end relationship gifts, and from bottle advice and label design to complete luxury gift packaging: 
each component is seamlessly tailored to your brand, your story, and your target audience.

Do you also want to have your own gin made, develop a premium relationship gift, or create a drink concept that perfectly fits the image of your company? 
Brouwhoeve thinks, designs, and distills with you — from the very first idea to a stunning final product.

 More information 

Frequently asked questions

Here are some frequently asked questions 

A private label gin is a unique gin that is specially developed for a specific company, brand, or organization. Both the liquid content and the bottle, the closure, the label, and the outer packaging are fully tailored to the desired appearance and target audience of your brand.

Yes, absolutely. Brouwhoeve develops high-quality beverage concepts tailored to specifications, with a strong focus on gin as a premium corporate gift. We take care of the entire process: from flavor profile and strategic bottle advice to label design, luxury packaging, and overall brand presentation.

This gin is unique because it is distilled with high-quality spices that have been selected and supplied by CTCS itself. This makes the product seamlessly align with the company's daily expertise. The gin combines a classic base of juniper and coriander with characterful spices such as cardamom, lemongrass, cubeb pepper, Lampung pepper, cassia, nutmeg, mace, and clove.

Brouwhoeve has fully realized this project in-house. We were responsible for the entire process: from strategic concept development, graphic design, and packaging to artisanal maceration, distillation, and bottling in our own distillery.

A private label gin is incredibly versatile. Companies successfully use it as an exclusive corporate gift, memorable anniversary gift, unique promotional product, for brand activations, as a high-end year-end gift, or as a tasteful and lasting present for valued customers and strategic partners.

Frequently asked questions

Here are some frequently asked questions about our company.

A private label gin is a gin that is specially developed for a company, brand, or organization. The content, bottle, cap, label, and packaging can be tailored to the desired appearance and target audience.

Yes. NewSpirits develops customized drink concepts, including gin as a premium corporate gift. NewSpirits can also assist with flavor profile, bottle choice,
label, packaging, and overall brand presentation.

This gin is developed with spices supplied by CTCS itself. This connects the product directly to the expertise of CTCS. The gin combines classic gin botanicals such as juniper and coriander with distinctive spices like cardamom, lemongrass, cubeb pepper, Lampung pepper, cassia, nutmeg, mace, and clove.

NewSpirits was leading in the project and guided the concept, design, and packaging. Brouwhoeve Distillery handled the artisanal production of the London Dry Gin.

A custom gin can be used as a corporate gift, anniversary gift, promotional product, brand activation, year-end gift, or exclusive present for clients and partners.