Case study CTCS: Craft London Dry Gin as a premium corporate gift
Case study CTCS: Artisanal London Dry Gin as a premium corporate gift
✽ CTCS - Brouwhoeve
Case study: Craft London Dry Gin as a premium corporate gift for CTCS
For CTCS, a specialist in high-quality spices, Brouwhoeve developed an exclusive London Dry Gin. This custom-made spirit serves not only as a premium corporate gift for their key clients but also as the ultimate promotional product to uniquely showcase the quality of their own spices.
In this case study, you will discover the complete journey of this private label project: from the initial concept, strategic bottle advice, label design, and luxury gift packaging, to the artisanal maceration, distillation, filtration, and final bottling by Brouwhoeve Distillery.
The result is a characterful private label gin with a crystal clear and authentic story.
A masterpiece in which the world, passion, and spices of CTCS can literally be smelled and tasted.
✽ CTCS - Brouwhoeve
Case study:
Artisanal London Dry Gin as a premium corporate gift for CTCS
For CTCS, a specialist in high-quality spices, Brouwhoeve developed an exclusive London Dry Gin. This custom-made spirit serves not only as a premium corporate gift for their key clients but also as the ultimate promotional product to uniquely showcase the quality of their own spices.
In this case study, you will discover the complete journey of this private label project: from the initial concept, strategic bottle advice, label design, and luxury gift packaging, to the artisanal maceration, distillation, filtration, and final bottling by Brouwhoeve Distillery.
The result is a characterful private label gin with a crystal-clear and authentic story.
A masterpiece in which the world, the passion, and the spices of CTCS can literally be smelled and tasted.
The challenge: A gin concept that tells the story of CTCS
CTCS, led by CEO Ronald Visser, is a leading specialist in high-quality herbs, spices, and innovative food ingredients. To truly surprise relationships and strategic partners, the company sought a relationship gift of the highest level. Not a standard token that ends up in the cupboard, but a memorable product that makes their own passion for flavors immediately tangible.
The request to Brouwhoeve was sharp and ambitious: develop a characterful, artisanal London Dry Gin in a striking designer bottle with high-quality packaging. This gin was to serve not only as an exclusive relationship gift but also function as a liquid business card and promotion for the spices that CTCS works with daily.
This transformed the project from a simple production assignment to the co-creation of a unique total concept. An intensive process in which taste, aroma, brand experience, packaging, and the artisanal distillation process had to come together perfectly to reflect the identity of CTCS.
The challenge: A gin concept that tells the story of CTCS
CTCS, led by CEO Ronald Visser, is a leading specialist in high-quality herbs, spices, and innovative food ingredients. To truly surprise relationships and strategic partners, the company sought a relationship gift of the highest level. Not a standard token that disappears in the cupboard, but a memorable product that makes their own passion for flavors immediately tangible.
The request to Brouwhoeve was sharp and ambitious: develop a characterful, artisanal London Dry Gin in a striking designer bottle with high-quality packaging. This gin was to serve not only as an exclusive relationship gift but also function as a liquid business card and promotion for the spices that CTCS works with daily.
This transformed the project from a simple production assignment to the co-creation of a unique total concept. An intensive process in which taste, aroma, brand experience, packaging, and the artisanal distillation process had to come together perfectly to reflect the identity of CTCS.
Brouwhoeve's approach: From idea to premium drink concept
Brouwhoeve had full control over this project and was responsible for both the creative and commercial translation of the idea. The goal was to create a ready-to-drink concept from the CTCS spices that perfectly aligns with the high quality and premium appearance of the company.
Brouwhoeve managed the complete process from A to Z within this project, including:
The concept development of the gin
- The positioning as a premium relationship gift
- The bottle advice
- The design of the label
- The choice of cap and sealing
- The development of the gift box
- The total presentation of the final product
For Brouwhoeve, a project is never just about the drink alone.
A successful private label drink concept must be perfect from the very first moment: the bottle, the label, the packaging, the underlying story, and of course the high-quality content. Everything must reinforce each other.
Brouwhoeve's approach: From idea to premium drink concept
Brouwhoeve had full control over this project and was responsible for both the creative and commercial translation of the idea. The goal was to create a ready-to-drink concept from the CTCS spices that perfectly aligns with the high quality and premium appearance of the company.
Brouwhoeve managed the complete process from A to Z within this project, including:
The concept development of the gin
- The positioning as a premium relationship gift
- The bottle advice
- The design of the label
- The choice of cap and sealing
- The development of the gift box
- The total presentation of the final product
For Brouwhoeve, a project is never just about the drink alone.
A successful private label drink concept must be perfect from the very first moment: the bottle, the label, the packaging, the underlying story, and of course the high-quality content. Everything must reinforce each other.
The role of CTCS: spices as the basis of the product.
An important part of this project was that CTCS supplied the spices themselves. This truly connected the gin to the company and to the products that CTCS stands for.
- Cubeb pepper
- Lampung pepper
- white Muntok pepper
- star anise
- nutmeg
- juniper berry
coriander
cardamom
turmeric
lemongrass, also known as sereh
- galangal / laos
Ceylon cinnamon
clove
Cassia Padang sticks
mace, also known as foelie
This combination gives the gin a distinctively spicy character. At the same time, the gin needed to remain dry, clear, and elegant. This required a careful balance between fresh, warm, peppery, and aromatic notes.
The role of CTCS: spices as the basis of the product
An important part of this project was that CTCS supplied the spices themselves. This truly connected the gin to the company and to the products that CTCS stands for.
- Cubeb pepper
- Lampung pepper
- white Muntok pepper
- star anise
- nutmeg
- juniper berry
coriander
cardamom
turmeric
lemongrass, also known as sereh
- galangal / laos
Ceylon cinnamon
clove
Cassia Padang sticks
mace, also known as foelie
This combination gives the gin a pronounced spicy character. At the same time, the gin had to remain dry, clear, and elegant.
This called for a careful balance between fresh, warm, peppery, and aromatic notes.
The craft in the distillery: Masterful distillation
In Brouwhoeve's own artisanal distillery, the concept was brought to life.
Here, the high-quality spices supplied by CTCS were translated into an exclusive London Dry Gin.
Distilling a gin with so many characterful spices requires pure craftsmanship. Some botanicals release aroma and flavor quickly, while others are so powerful that they can take over. Think of intense ingredients like cloves, star anise, cassia, nutmeg, and mace. These spices give the drink its unique depth and warmth, but must be dosed to the gram.
Brouwhoeve therefore developed a perfectly balanced flavor profile. A profile in which the classic juniper berry plays a recognizable leading role, while the spices from CTCS provide distinction, complexity, and an unmistakable signature.
The craft in the distillery: Masterful distillation
In Brouwhoeve's own artisanal distillery, the concept was brought to life.
Here, the high-quality spices supplied by CTCS were translated into an exclusive London Dry Gin.
Distilling a gin with so many characterful spices requires pure craftsmanship. Some botanicals release aroma and flavor quickly, while others are so powerful that they can dominate. Think of intense ingredients like clove, star anise, cassia, nutmeg, and mace. These spices give the drink its unique depth and warmth, but must be dosed with gram-level precision.
Therefore, Brouwhoeve developed a perfectly balanced flavor profile. A profile in which the classic juniper berry plays a recognizable leading role, while the spices from CTCS provide distinction, complexity, and an unmistakable signature.
From design to bottle: The 'making of' CTCS London Dry Gin
From design to bottle: The 'making of' CTCS London Dry Gin
Careful selection and preparation of the botanicals
Careful selection and preparation of the botanicals
Selection and preparation
Reaching new heights
Maceration
Making a difference every day
Distillation
Artisanal distilling
Time to rest
Sharp edges become softer
Selection and preparation
Reaching new heights
Maceration
Making a difference every day
Distillation
Artisanal distilling
Time to rest
Sharp edges become softer
The design
This is where it begins: from idea to design, where bottle, label, and gift box come together to form a strong whole.
Label production
Production of labels: from design to finishing, with an eye for quality, detail, and a professional appearance.
Giftbox production
Production of gift boxes: from material selection to finishing, resulting in a stylish package that enhances the product's appeal.
Labeling
Labeling is more than just sticking on a name it's clarity, recognition, and trust at a glance.
Giftbox
From label to experience: this gift box is the perfect addition, where presentation and product tell one story together.
CTCS artisanal London dry Gin
The end result: a private label drink where label and gift box come together to form a strong, recognizable brand with presence.
The design
This is where it begins: from idea to design, where bottle, label, and gift box come together to form a strong whole.
Production of labels
Production of labels: from design to finishing, with an eye for quality, detail, and a professional appearance.
Production Giftbox
Production of gift boxes: from material selection to finishing, resulting in a stylish package that enhances the product's appeal.
Labeling
Labeling is more than just sticking on a name it's clarity, recognition, and trust at a glance.
Giftbox
From label to experience: this gift box is the perfect addition, where presentation and product tell one story together.
CTCS artisanal London dry Gin
The end result: a private label drink where label and gift box come together to form a strong, recognizable brand with presence.
Selection and preparation of the botanicals
The process began with the careful selection and precise preparation of the botanicals. Each spice has its own specific function in the final flavor profile of the gin. While some ingredients provide a vibrant freshness, others bring warmth, deep spiciness, body, or a long, elegant finish.
Selection and preparation of the botanicals
The process began with the careful selection and precise preparation of the botanicals. Each spice has its own specific function in the final flavor profile of the gin. While some ingredients provide a lively freshness, others bring warmth, deep spiciness, body, or a long, elegant finish.
The juniper berry forms the classic base of the gin. Coriander, cardamom, lemongrass, and galangal bring a refreshing, aromatic tension in the glass. Exotic pepper varieties such as cubeb, Lampung, and white Muntok pepper give the spirit a pleasant dryness, strength, and a fiery spicy finish. Warm spices like cassia, Ceylon cinnamon, nutmeg, mace, clove, and star anise finally provide a deep, velvety roundness.
Prior to the maceration all botanicals were weighed with utmost precision. Where necessary, the spices were artisanally crushed and prepared, so that the rich aromas and essential oils could be optimally released during the distillation process.
JUNIPER BERRY
CORIANDER
CARDAMOM
LEMONGRASS
TURMERIC
CEBEB PEPPER
WHITE MINTSTICK PEPPER
STAR ANISE
NUTMEG
FOULIE - LAOS
GALANGAL - LAOS
CASSIA PADANG
CEYLON CINNAMON
CLOVES
Maceration: Optimally releasing aromas from the spices
During the maceration, the selected botanicals are soaked in pure alcohol. The alcohol extracts the essential fragrance and flavor compounds from the spices, forming the flavorful base for the later distillate.
In this specific CTCS gin, the maceration was an extremely critical step. After all, the drink contains very powerful spices with a pronounced character. Too little extraction would yield a flat result, while too long a maceration would make the gin too heavy or overwhelmingly spicy.
The goal was therefore a perfectly controlled maceration: maximum strength and complexity, but with the desired balance, freshness, and drinkability preserved.
Distillation: the heart of the gin
After the maceration, the alcohol including the botanicals was distilled. During heating in the copper still, the alcohol and volatile aromas evaporate. These vapors are then cooled and collected as a pure distillate.
In artisanal distillation, everything revolves around selecting the right 'heart' of the run. The heads contain unwanted, volatile components, and the tails often have too heavy notes. Only the heart contains the pure, aromatic core of the gin. For this London Dry Gin, this resulted in a clear and dry distillate where juniper, coriander, cardamom, lemongrass, peppers, and warm spices beautifully come together.
Resting, diluting, and filtering
After distillation, the gin was given ample time to rest. This is an essential step, as the aromas need to further integrate after the distillation process. Sharp edges become softer, and the different spices merge into one harmonious whole.
Then the gin was gradually brought back to the desired alcohol percentage with pure water. This is also an extremely precise operation; the dilution directly affects the aroma, taste, mouthfeel, and clarity. The gin was then carefully filtered. This filtration ensures a crystal-clear end product without taking away the unique character of the botanicals.
Bottling and finishing
After the final approval of the flavor profile, the gin was professionally bottled in the selected designer bottle. This was followed by finishing touches with the custom label, the cap, the sealing, and the luxury gift packaging.
In this final phase, the overall concept came together perfectly. The bottle and the packaging had to radiate exactly the same top quality as the gin itself. The end product feels thoroughly premium due to this comprehensive approach: an exclusive corporate gift that is instantly recognizable as a carefully developed masterpiece from CTCS, realized by Brouwhoeve.
Distillation: the heart of the gin
After maceration, the alcohol including the botanicals was distilled. During heating in the copper pot, the alcohol and volatile aromas evaporate. These vapors are then cooled and collected as a pure distillate.
In artisanal distillation, everything revolves around selecting the right 'heart' of the run. The heads contain unwanted, volatile components, and the tails often have too heavy notes. Only the heart contains the pure, aromatic core of the gin. For this London Dry Gin, this resulted in a clear and dry distillate where juniper, coriander, cardamom, lemongrass, peppers, and warm spices beautifully come together.
Resting, diluting, and filtering
After distillation, the gin was given ample time to rest. This is an essential step, as the aromas need to further integrate after the distillation process. Sharp edges become softer, and the different spices merge into one harmonious whole.
Then the gin was gradually brought back to the desired alcohol percentage with pure water. This is also an extremely precise operation; the dilution directly affects the aroma, flavor, mouthfeel, and clarity. Subsequently, the gin was carefully filtered. This filtration ensures a crystal-clear end product without taking away the unique character of the botanicals.
Bottling and finishing
After the final approval of the flavor profile, the gin was professionally bottled in the selected designer bottle. Then followed the finishing touches with the custom label, the cap, the sealing, and the luxury gift packaging.
In this final phase, the overall concept came together perfectly. The bottle and the outer packaging had to radiate exactly the same top quality as the gin itself. The end product feels thoroughly premium due to this comprehensive approach: an exclusive corporate gift that is instantly recognizable as a carefully developed masterpiece from CTCS, realized by Brouwhoeve.
✽ CTCS London dry Gin
Aroma and flavor profile of the CTCS London Dry Gin
Appearance
Crystal clear and perfectly transparent, as one would expect from a London Dry Gin distilled with utmost precision.
Aroma
On the nose, the gin opens immediately with the recognizable juniper berry, fresh coriander, and vibrant notes of lemongrass and cardamom. Soon, the warmer, deeper layers emerge: aromas of cinnamon, nutmeg, mace, and a subtle, refined hint of clove.
Flavor
The first impression on the palate is dry, crystal clear, and pleasantly spicy. While the juniper berry and coriander guard the classic gin base, the lemongrass, cardamom, and galangal provide a refreshing dynamism and aromatic height.
Character
The CTCS London Dry Gin is a dry, deeply spiced, and extremely characterful spirit. A gin that is firmly rooted in the classic tradition but carries an unmistakable signature thanks to the quality herbs and spices from CTCS.
✽ CTCS London dry Gin
Aroma and flavor profile of the CTCS London Dry Gin
Appearance
Crystal clear and perfectly transparent, as one would expect from a London Dry Gin distilled with utmost precision.
Aroma
On the nose, the gin opens immediately with the recognizable juniper, fresh coriander, and vibrant notes of lemongrass and cardamom. Soon, the warmer, deeper layers emerge: aromas of cinnamon, nutmeg, mace, and a subtle, refined hint of clove.
Taste
The initial impression in the mouth is dry, crystal clear, and pleasantly spicy. While the juniper and coriander guard the classic gin base, the lemongrass, cardamom, and galangal provide a refreshing dynamism and aromatic height.
Character
The CTCS London Dry Gin is a dry, deeply spiced, and extremely characterful spirit. A gin that is firmly rooted in the classic tradition but carries an unmistakable signature of its own thanks to the quality herbs and spices from CTCS.
The end result: A corporate gift with substance
The end result is a premium private label London Dry Gin that tells the unique story of CTCS in an extremely original way. This spirit perfectly demonstrates the great heights to which spices can rise when they are not merely used as an ingredient, but serve as the foundation for a complete flavor and brand concept.
For CTCS, the gin is an exclusive relationship gift that is directly connected to the daily expertise and passion of the company. For Brouwhoeve, this project is the ultimate proof of how concept development, design, packaging, recipes, and artisanal distillation come together seamlessly under one roof.
This gin is therefore so much more than just a bottle of drink. It is a liquid business card of the highest level: a masterful synergy between in-depth spice knowledge, creative brand thinking, and pure distillation craftsmanship.
The end result: A corporate gift with substance.
The end result is a premium private label London Dry Gin that tells the unique story of CTCS in an extremely original way. This spirit perfectly shows how high spices can rise when they are not merely used as an ingredient, but serve as the foundation for a complete flavor and brand concept.
For CTCS, the gin is an exclusive relationship gift that is directly connected to the daily expertise and passion of the company. For Brouwhoeve, this project is the ultimate proof of how concept development, design, packaging, recipes, and artisanal distillation come together seamlessly under one roof.
This gin is therefore so much more than just a bottle of drink. It is a liquid business card of the highest level: a masterful synergy between in-depth spice knowledge, creative brand thinking, and pure distillation craftsmanship.
Want to have private label gin made?
This case study shows how Brouwhoeve helps ambitious companies develop a custom drink concept.
From exclusive private label gin to high-end relationship gifts, and from bottle advice and label design to complete luxury gift packaging:
each component is seamlessly tailored to your brand, your story, and your target audience.
Do you also want to have your own gin made, develop a premium relationship gift, or create a drink concept that perfectly fits the image of your company?
Brouwhoeve thinks, designs, and distills with you — from the very first idea to a stunning final product.
Want to have private label gin made?
This case study shows how Brouwhoeve helps ambitious companies develop a custom drink concept.
From exclusive private label gin to high-end relationship gifts, and from bottle advice and label design to complete luxury gift packaging:
each component is seamlessly tailored to your brand, your story, and your target audience.
Do you also want to have your own gin made, develop a premium relationship gift, or create a drink concept that perfectly fits the image of your company?
Brouwhoeve thinks, designs, and distills with you — from the very first idea to a stunning end product.
Frequently asked questions
Here are some frequently asked questions
A private label gin is a unique gin that is specially developed for a specific company, brand, or organization. Both the liquid content and the bottle, the closure, the label, and the outer packaging are fully tailored to the desired appearance and target audience of your brand.
Yes, absolutely. Brouwhoeve develops high-quality beverage concepts tailored to specifications, with a strong focus on gin as a premium corporate gift. We take care of the entire process: from flavor profile and strategic bottle advice to label design, luxury packaging, and overall brand presentation.
This gin is unique because it is distilled with high-quality spices that have been selected and supplied by CTCS itself. This makes the product seamlessly align with the company's daily expertise. The gin combines a classic base of juniper and coriander with characterful spices such as cardamom, lemongrass, cubeb pepper, Lampung pepper, cassia, nutmeg, mace, and clove.
Brouwhoeve has fully realized this project in-house. We were responsible for the entire process: from strategic concept development, graphic design, and packaging to artisanal maceration, distillation, and bottling in our own distillery.
A private label gin is incredibly versatile. Companies successfully use it as an exclusive corporate gift, memorable anniversary gift, unique promotional product, for brand activations, as a high-end year-end gift, or as a tasteful and lasting present for valued customers and strategic partners.
Frequently asked questions
Here are some frequently asked questions
A private label gin is a unique gin that is specially developed for a specific company, brand, or organization. Both the liquid content and the bottle, the closure, the label, and the outer packaging are fully tailored to the desired appearance and target audience of your brand.
Yes, absolutely. Brouwhoeve develops high-quality drink concepts tailored to your needs, with a strong focus on gin as a premium relationship gift. We take care of the entire process: from the flavor profile and strategic bottle advice to label design, luxury packaging, and total brand presentation.
This gin is unique because it is distilled with high-quality spices that are selected and supplied by CTCS itself. This makes the product seamlessly align with the daily expertise of the company. The gin combines a classic base of juniper and coriander with characterful spices such as cardamom, lemongrass, cubeb pepper, Lampung pepper, cassia, nutmeg, mace, and clove.
Brouwhoeve has fully realized this project in-house. We were responsible for the entire process: from strategic concept development, graphic design, and packaging to artisanal maceration, distillation, and bottling in our own distillery.
Having your own private label gin is incredibly versatile. Companies successfully use it as an exclusive relationship gift, memorable anniversary gift, unique promotional product, for brand activations, as a high-end year-end gift, or as a tasteful and lasting gift for valued customers and strategic partners.