QR Gin: A dual gin line for
Restaurant Le Dauphin in Moraira
For the prestigious Restaurant Le Dauphin in the Spanish Moraira, we joined forces with Bert Wets to develop a completely unique private label gin line: QR Gin. This project perfectly illustrates how high-quality gastronomy and artisanal distilling can merge into a strong, custom-made drink concept.
In this case study, it was not Brouwhoeve, but the vision of the hospitality entrepreneur that was central. Bert Wets took the lead in this project and was responsible for the flawless translation of a creative idea into a complete and commercial drink concept. From the initial positioning and brand experience to the brand design, bottle presentation, and the look of the label: everything is driven by the signature of Le Dauphin.
The concept: A taste difference of "day and night"
The fundamental idea of Bert Wets behind the QR Gin line was as intriguing as it was ambitious: to create a dual gin offering with a contrast of "day and night". Not a standard, solitary house gin on the menu, but two completely different characters that cater to various taste preferences, dishes, and moments.
This led to the development of two distinct variants:
QR1: The refined elegance. Developed as a light, elegant, and 'feminine' gin. The absolute star and distinctive botanical in this flavor profile is the kumquat. This refined citrus fruit provides a unique, fresh, and soft lift in the glass, perfect as a refined aperitif.
QR2: The powerful spiciness. Directly opposite QR1 is QR2. This is an extremely powerful, spicy, and robust gin with a strong, 'masculine' character. A spirit full of depth and complexity, ideal for those who enjoy a strong serve or as a characterful digestif after a gastronomic dinner.
By combining the creative and guiding role of Bert Wets with the distilling knowledge of Brouwhoeve, a gin line has emerged that perfectly translates the story and class of Restaurant Le Dauphin into the glass.
QR Gin: A dual gin line for Restaurant Le Dauphin in Moraira
For the prestigious Restaurant Le Dauphin in the Spanish Moraira we joined forces with Bert Wets for the development of a completely unique private label gin line: QR Gin. This project perfectly illustrates how high-quality gastronomy and artisanal distilling can merge into a strong, custom-made drink concept.
In this case study, it was not Brouwhoeve, but the vision of the hospitality entrepreneur that was central. Bert Wets took the lead in this project and was responsible for the flawless translation of a creative idea into a complete and commercial drink concept. From the initial positioning and brand experience to the brand design, bottle presentation, and the look of the label: everything is driven by the signature of Le Dauphin.
The concept: A taste difference of "day and night"
The fundamental idea of Bert Wets behind the QR Gin line was as intriguing as it was ambitious: to create a dual gin offering with a contrast of "day and night". Not a standard, solitary house gin on the menu, but two completely different characters that cater to diverse taste preferences, dishes, and moments.
This led to the development of two distinct variants:
QR1: The refined elegance. Developed as a light, elegant, and 'feminine' gin. The absolute star and distinctive botanical in this flavor profile is the kumquat. This refined citrus fruit provides a unique, fresh, and soft lift in the glass, perfect as a refined aperitif.
QR2: The powerful spiciness. Directly opposite QR1 is QR2. This is an extremely powerful, spicy, and robust gin with a strong, 'masculine' character. A spirit full of depth and complexity, ideal for those who enjoy a strong serve or as a characterful digestif after a gastronomic dinner.
By combining the creative and guiding role of Bert Wets with the distilling knowledge of Brouwhoeve, a gin line has emerged that perfectly translates the story and class of Restaurant Le Dauphin into the glass.
The client: Bert Wets from Restaurant Le Dauphin
Restaurant Le Dauphin is not just any dining establishment; it is a renowned fine dining destination on the Spanish Costa Blanca. Located at the idyllic Bahía del Portet in Moraira, right by the beach, the restaurant offers guests a breathtaking view over the bay, Calpe, and the iconic Rock of Ifach (Peñón de Ifach). It is a place where high-quality gastronomy, personal top service, expert wine advice, and artisanal drinks come together for an unforgettable experience.
In such an exclusive environment, a house gin absolutely cannot be an anonymous bottle behind the bar. The spirit must seamlessly align with the level of the restaurant, the high expectations of the guests, and the personal vision of entrepreneur Bert Wets.
A restaurant with such a strong, unique identity calls for a drink that does exactly the same. QR Gin has become the ultimate signature product: perfectly fitting with the unique location, the culinary creations, and the exclusive lifestyle of the guests.
A signature product with a gastronomic soul
QR Gin has therefore been developed from the ground up as a custom-made drink concept that breathes the atmosphere and class of Le Dauphin. It perfectly aligns with the identity of the establishment:
Gastronomic match: The flavor profiles are designed to harmonize with the refined menu and shine both as an aperitif and a digestif.
Refined & Characterful: No mass production, but a carefully crafted distillate with a clear, recognizable personality.
Extension of the experience: The bottles on the bar and at the table immediately trigger curiosity and enhance the recognizability of the Le Dauphin brand.
De opdrachtgever: Bert Wets van Restaurant Le Dauphin
Restaurant Le Dauphin is not just any dining establishment; it is a renowned fine dining destination on the Spanish Costa Blanca. Located at the idyllic Bahía del Portet in Moraira, right on the beach, the restaurant offers guests a breathtaking view over the bay, Calpe, and the iconic Rock of Ifach (Peñón de Ifach). It is a place where high-quality gastronomy, personal top service, expert wine advice, and artisanal drinks come together for an unforgettable experience.
In such an exclusive environment, a house gin absolutely cannot be an anonymous bottle behind the bar. The spirit must seamlessly align with the level of the restaurant, the high expectations of the guests, and the personal vision of entrepreneur Bert Wets.
A restaurant with such a strong, unique identity calls for a drink that does exactly the same. QR Gin has become the ultimate signature product: perfectly suited to the unique location, the culinary creations, and the exclusive lifestyle of the guests.
A signature product with a gastronomic soul
QR Gin has therefore been developed from the ground up as a custom drink concept that breathes the atmosphere and class of Le Dauphin. It perfectly aligns with the identity of the establishment:
Gastronomic match: The flavor profiles are designed to harmonize with the refined menu and shine both as an aperitif and a digestif.
Refined & Characterful: No mass production, but a carefully crafted distillate with a clear, recognizable personality.
Extension of the experience: The bottles on the bar and at the table immediately trigger curiosity and enhance the recognizability of the Le Dauphin brand.
The assignment: Two gins with a contrast of day and night
The briefing to Brouwhoeve was as clear as it was challenging: develop a custom gin line for Restaurant Le Dauphin where two variants in flavor stand in stark contrast to each other, yet visually and conceptually form one unmistakable brand family.
The foundation of QR Gin is entirely built on this duality. The two gins had to seamlessly complement each other on the menu and bring the concept of "day and night" to life in the glass.
Two pronounced flavor characters
QR1: Light, elegant, and accessible. The refined, 'feminine' side of the spectrum. The absolute flavor maker and the distinguishing element in this gin is the kumquat. This small, complex citrus fruit gives the gin an exceptionally fresh, aromatic, and subtly bitter profile. Exactly the delicate balance you would expect from a high-end restaurant gin.
QR2: Powerful, spicy, and bold. The robust, 'masculine' counterpoint in the line. While QR1 is inviting and soft, QR2 pushes the boundaries with a strong, pronounced, and spicy character. A gin with tension, depth, and a bite.
More than flavor: A complete brand translation
The challenge in this project extended far beyond the distillation process alone. It called for a complete brand translation: the creation of two absolute extremes, presented under one ironclad and recognizable identity.
The end result is an exclusive gin line that is extraordinarily versatile within the walls of the restaurant. QR Gin excels pure at the bar, shines in perfectly balanced Gin & Tonic serves, is a beautiful product for presentation directly at the table for guests, and forms a highly sought-after item for exclusive bottle sales.
The assignment: Two gins with a contrast of day and night
The briefing to Brouwhoeve was as clear as it was challenging: develop a custom gin line for Restaurant Le Dauphin where two variants in flavor stand in stark contrast to each other, yet visually and conceptually form one unmistakable brand family.
The foundation of QR Gin is entirely built on this duality. The two gins had to seamlessly complement each other on the menu and bring the concept of "day and night" to life in the glass.
Two distinct flavor characters
QR1: Light, elegant, and accessible. The refined, 'feminine' side of the spectrum. The absolute flavor maker and the distinguishing element in this gin is the kumquat. This small, complex citrus fruit gives the gin an exceptionally fresh, aromatic, and subtly bitter profile. Exactly the delicate balance you would expect from a high-end restaurant gin.
QR2: Powerful, spicy, and bold. The robust, 'masculine' counterpoint in the line. While QR1 is inviting and soft, QR2 pushes the boundaries with a strong, pronounced, and spicy character. A gin with tension, depth, and a bite.
More than flavor: A complete brand translation
The challenge in this project extended far beyond the distillation process alone. It called for a complete brand translation: the creation of two absolute extremes, presented under one ironclad and recognizable identity.
The end result is an exclusive gin line that is extraordinarily versatile within the walls of the restaurant. QR Gin excels pure at the bar, shines in perfectly balanced Gin & Tonic serves, is a beautiful product for presentation directly at the table with guests and is a highly sought-after item for exclusive bottle sales.
The collaboration
Brouwhoeve & La Dauphin
QR Gin
Two characters within one
gin line
Making of:
From restaurant idea to
your own gin brand
The end result:
Two gins, one strong
restaurant brand
The role of Brouwhoeve
Brand, design and
total concept
The synergy between creation and craftsmanship: Brand, design, and total concept
Not a standard private label, but a full-fledged brand
The role of Bert Wets was crucial in this project. He safeguarded the vision and ensured that his idea was translated into a professional gin brand. The premise was strict: QR Gin must not, under any circumstances, look like a standard bulk bottle with a personalized sticker. It had to become an exclusive, unique product line with character, recognizability, and enormous presentation value at the bar.
With the final result of QR Gin, we show exactly what Brouwhoeve stands for: developing from A to Z high-end private label spirits, where concept, design, pure taste, and commercial application seamlessly merge into one successful product.
In an exclusive fine dining environment like Restaurant Le Dauphin, a bottle of gin is never just a utility item. The design must seamlessly blend into the space, enhance the refined menu, visually stimulate the guest, and reflect the personal story of the restaurant.
Together with client Bert Wets, Brouwhoeve took full control of this process. Our strength lies in developing drink concepts that not only convince gastronomically but also visually and commercially down to the last detail.
Our role in the creative process
For the realization of QR Gin, Brouwhoeve guided and developed among other aspects:
Brand Concept & Positioning
Name Application & Brand Design
Bottle Choice & Presentation
Visual Synergy & Distinction
Serve & Commerce
The distilling craft: Perfect balance and recipe development
For the actual production of QR Gin, the technical expertise and craftsmanship of Brouwhoeve Distillery were fully utilized. We brought our years of knowledge of distillation techniques and complex recipe development to expertly translate the 'day and night' concept into the glass.
In creating these two extremes, one word was central: balance.
The challenge with QR1: This gin had to be exceptionally light and refined, but absolutely could not come across as flat or watery in the glass. The subtle kumquat had to be given just enough space.
The challenge with QR2: This variant called for a powerful and spicy profile, without the spirit becoming harsh, sharp, or heavy.
Moreover, both gins had to deliver a double performance: they had to stand tall in a sparkling Gin & Tonic, and be pure (as a refined digestif) of impeccable quality.
The distilling craft: Perfect balance and recipe development
For the actual production of QR Gin, the technical expertise and craftsmanship of Brouwhoeve Distillery were fully utilized. We brought our years of knowledge in distillation techniques and complex recipe development to expertly translate the 'day and night' concept into the glass.
In creating these two extremes, one word was central: balance.
The challenge with QR1: This gin had to be exceptionally light and refined, but absolutely could not come across as flat or watery in the glass. The subtle kumquat had to be given just enough space.
The challenge with QR2: This variant called for a powerful and spicy profile, without the spirit becoming harsh, sharp, or heavy.
Moreover, both gins had to deliver a double performance: they had to stand tall in a sparkling Gin & Tonic, and be pure (as a refined digestif) of impeccable quality.
QR Gin: two characters within one gin line
The true strength of the QR Gin line lies in the bold contrast between the two variants. By offering guests of Restaurant Le Dauphin the choice between light and refined or spicy and powerful, an interactive table experience is created. This concept proves that two extremes can shine perfectly within one brand identity.
QR1 Gin: The refined elegance (Silver Award)
QR1 represents the light, elegant side of the line. This gin has been specially developed with a soft and accessible profile, ideally suited for a refined restaurant setting.
The Signature Botanical: The absolute leading role is reserved for the kumquat. This small citrus fruit adds a completely new dimension: a fresh, aromatic flavor with a subtle, chic bitterness from the peel and a soft, fruity roundness.
The Flavor Profile: Not an average citrus gin, but a spirit with depth and character. QR1 is the ultimate choice for guests who crave an elegant, gastronomic Gin & Tonic.
Character & Recognition: In our publications, QR1 is characterized as a 'feminine', crystal-clear gin. This craftsmanship did not go unnoticed internationally: QR1 was awarded Silver at the prestigious International Spirit Challenge (ISC) 2022.
QR2 Gin: The powerful depth (Bronze Award)
Direct opposite the elegance of the QR1 stands the QR2: the powerful, rugged, and distinctly contrasting counterpart. While the first variant shines in subtlety, the QR2 is all about body, spice, and complexity.
The Flavor Profile: A robust, spicy gin with a solid foundation. The carefully selected botanicals provide a layered depth that stands perfectly alongside powerful gastronomic dishes.
Character & Recognition: This gin, with its pronounced 'masculine' and rugged character, impresses enthusiasts of a classic London Dry style with a strong bite. This variant has also won awards worldwide and took home Bronze during the International Spirit Challenge (ISC) 2022.
The result in the glass: With QR1 and QR2, Bert Wets offers his guests not just a house gin, but an internationally awarded duo that perfectly caters to the moment, the menu, and the personal preferences of the connoisseur.
Flavor direction:
+ Light
+ Refined
+ Fresh
+ Elegant
+ Accessible
+ Subtle botanical
+ Citrusy
+ Kumquat
+ Slight bitterness
Serving suggestion QR1:
+50 ml QR1 Gin
+ 150 ml premium tonic
+ Lots of ice
+ Garnish:
Kumquat
Citrus peel
Edible flower or cucumber ribbon
Serveersuggestie QR1:
+ 50 ml QR2 Gin
+ 150 ml premium tonic
+ Lots of ice
+ Garnish:
Rosemary
Orange peel
A herbal garnish
Flavor direction:
+Spicy
+ Powerful
+ Bold
+ Dry
+ Complex
+ Botanically +pronounced
QR Gin: two characters within one gin line
The true strength of the QR Gin line lies in the bold contrast between the two variants. By offering guests at Restaurant Le Dauphin the choice between light and refined or spicy and powerful, an interactive table experience is created. This concept proves that two extremes can shine perfectly within one brand identity.
QR1 Gin: The refined elegance (Silver Award)
QR1 represents the light, elegant side of the line. This gin has been specially developed with a soft and accessible profile, ideally suited for a refined restaurant setting.
The Signature Botanical: The absolute leading role is reserved for the kumquat. This small citrus fruit adds a completely new dimension: a fresh, aromatic flavor with a subtle, chic bitterness from the peel and a soft, fruity roundness.
The Flavor Profile: Not an average citrus gin, but a spirit with depth and character. QR1 is the ultimate choice for guests who crave an elegant, gastronomic Gin & Tonic.
Character & Recognition: In our publications, QR1 is characterized as a 'feminine', crystal-clear gin. This craftsmanship did not go unnoticed internationally: QR1 was awarded Silver at the prestigious International Spirit Challenge (ISC) 2022.
QR2 Gin: The powerful depth (Bronze Award)
Directly opposite the elegance of QR1 is QR2: the powerful, rugged, and pronounced counterpart. While the first variant shines in subtlety, QR2 is all about body, spice, and complexity.
The Flavor Profile: A robust, spicy gin with a solid foundation. The carefully selected botanicals provide a layered depth that stands perfectly alongside powerful gastronomic dishes.
Character & Recognition: This gin, with its pronounced 'masculine' and rugged character, impresses enthusiasts of a classic London Dry style with a strong bite. This variant has also won awards worldwide and took home Bronze during the International Spirit Challenge (ISC) 2022.
The result in the glass: With QR1 and QR2, Bert Wets offers his guests not just a house gin, but an internationally awarded duo that perfectly caters to the moment, the menu, and the personal preferences of the connoisseur.
Making of: from restaurant idea to own gin brand
Making of:from restaurant idea to own gin brand
The development of QR Gin began with the idea of Bert Wets: a unique gin line for Restaurant Le Dauphin, with two gins that clearly differ from each other. The project had to fit the image of the restaurant, but also have enough recognition as an independent gin brand.
Brouwhoeve translated this idea into a brand concept with two flavor directions within one line. QR1 and QR2 should not feel separate from each other, but as two faces of the same brand.
The brand idea became:
+ One name
+ Two characters
+ One premium appearance
+ Clear application in restaurant and bar
With QR Gin the flavor positioning was part of the brand story from the beginning. QR1 and QR2 had to form a clear contrast. QR1 had to represent the refined side: elegant, light, fresh, and accessible. The
kumquat fruit gives QR1 extra character: fresh citrus fruit, subtle bitterness, and a slight
gastronomic tension.
QR2 had to show more strength: spicy, bold, dry, and pronounced.
This division makes the line commercially interesting.
A guest does not only have to choose
between "gin or no gin", but can choose between two styles:
+ QR1 for elegance, citrus, and refinement
+ QR2 for strength, spiciness, and depth
This makes QR Gin suitable for restaurants, bars, tastings, gifts, and private label sales.
During development, botanicals are carefully prepared and dosed. Some ingredients release aroma quickly, while others require more extraction time or react more strongly during distillation.
None
In gin production, it’s all about control. Too many botanicals can make the gin messy. Too few botanicals make it flat. With QR Gin, the challenge was to keep QR1 refinedand make QR2 powerful without it becoming too heavy.
The distillation was carried out by Brouwhoeve Distillery. In the copper still, the volatile aromas from the botanicals are captured and converted into a clear distillate. Selecting the right heart of the distillation is important: that’s where the pure aromatic core of the gin lies.
In addition to the recipe, the appearance ofQR Ginplayed a significant role. A house gin for a restaurant must look professional. The bottle should fit behind the bar, present well on the table, and have enough appeal as a gift or sales product.
Bert Wets developed the visual direction in whichQR1andQR2clearly belong together, but each retains its own character. This is important for a line with multiple variants. The customer should immediately see: this isQR Gin, but these are two different expressions.
Important design points:
+ Clear naming of QR Gin
+ Distinction between QR1 and QR2
+ Premium appearance
+ Suitable for restaurant presentation
+ Clear label
+ Strong bottle recognition
+ Commercial shelf value
A gin for a top restaurant must perform in practice. It's not just about a beautiful bottle behind the bar; the spirit must shine in the glass and effortlessly adapt to the dynamics of a culinary evening. QR Gin has been developed from day one with the restaurant bar and the perfect Gin & Tonic serve in mind.
Within Restaurant Le Dauphin—a destination that in our publications is synonymous with high-quality gastronomy, personal top service, and exclusive wine advice—this artisanal gin line forms the ultimate enhancement of the overall guest experience.
A versatile spirit in the hospitality practice
Thanks to the two distinct flavor profiles (QR1 and QR2), the line can be commercially and fluidly utilized in very diverse ways:
Signature Gin & Tonic: Perfectly tuned serves with specific garnishes that allow the unique botanicals—such as the kumquat in QR1—to shine.
Exclusive Aperitif: A refreshing, elegant start to the evening that sharpens the guests' taste buds immediately.
Characterful Cocktail Base: A high-quality foundation for creative and high-end cocktails that allow bartenders to showcase their craftsmanship.
Luxury Bottle Sales: Guests can purchase their favorite variant directly in the restaurant as an exclusive souvenir.
Stylish Corporate Gift: A tasteful and premium gift for business relations or loyal regulars of the restaurant.
Interactive Tastings: A perfect tool for mini-tastings at the table, where waiters can explain the fascinating contrast between 'day and night' live.
Local Premium Product: An authentic, internationally awarded spirit crafted specifically for this unique location on the Spanish coast.
The crowning piece of the guest experience: By weaving QR Gin into the service in these ways, Bert Wets elevates the recognition of Restaurant Le Dauphin to an even higher level. It proves that a private label drink, when perfectly executed, becomes an indispensable part of the culinary memory that guests take home.
The development ofQR Ginstarted with the idea ofBert Wets:a dedicated gin line forRestaurant Le Dauphin, with two gins that clearly differ from each other. The project had to fit the image of the restaurant, but also have enough recognition as an independent gin brand.
Brouwhoeve translated this idea into a brand concept with two flavor directions within one line.QR1 and QR2 should not feel separate from each other, but as two faces of the same brand.
The brand idea became:
+ One name
+ Two characters
+ One premium appearance
+ Clear application in restaurant and bar
Flavor positioning as a commercial strength: The psychology of the menu
With QR Gin, the strategic flavor positioning was a fundamental part of the brand story from the very first sketch. By consciously choosing a sharp contrast between QR1 and QR2, a clever mechanism on the menu was activated. A guest at Restaurant Le Dauphin no longer has to think about the simple question: "Should I have gin or not?" Instead, curiosity is piqued with the question: "Which style suits me tonight?"
The choice in the glass: Two extremes
This clear division splits the menu into two appealing worlds:
QR1 (Elegance, citrus, and refinement): The perfect choice for lovers of a light, fresh, and accessible spirit. The kumquat fruit gives this variant a unique gastronomic tension, where vibrant citrus fruit and a subtle bitterness beautifully balance each other.
QR2 (Power, spiciness, and depth): The ultimate match for the connoisseur who craves power. This gin is dry, bold, distinctly spicy, and brings a robust complexity that effortlessly stands out in any glass.
Broad commercial applicability
It is precisely this thoughtful flavor concept that makes the QR Gin line commercially very interesting. It transcends the status of a 'simple house gin' and proves itself as a versatile product line that performs perfectly across different segments:
Gastronomic restaurants & bars: Where the concept invites guests to make an active flavor choice.
Exclusive tastings: Because the taste difference of "day and night" lends itself perfectly to an engaging comparison.
Luxury gifts & Relationship gifts: Due to the premium appearance and the international awards (Silver and Bronze at the ISC 2022), the set has enormous attention value.
Private label sales: It is the ultimate showcase of how a cleverly thought-out hospitality concept can transform into a profitable, own beverage brand.
During development, botanicals are carefully prepared and dosed. Some ingredients release aroma quickly, while others require more extraction time or react more strongly during distillation.
None
In gin production, it’s all about control. Too many botanicals can make the gin messy. Too few botanicals make it flat. With QR Gin, the challenge was to keep QR1 refinedand make QR2 powerful without it becoming too heavy.
The distillation was carried out by Brouwhoeve Distillery. In the copper still, the volatile aromas from the botanicals are captured and converted into a clear distillate. Selecting the right heart of the distillation is important: that’s where the pure aromatic core of the gin lies.
In addition to the recipe, the appearance ofQR Ginplayed a significant role. A house gin for a restaurant must look professional. The bottle should fit behind the bar, present well on the table, and have enough appeal as a gift or sales product.
Bert Wets developed the visual direction in whichQR1andQR2clearly belong together, but each retains its own character. This is important for a line with multiple variants. The customer should immediately see: this isQR Gin, but these are two different expressions.
Important design points:
+ Clear naming of QR Gin
+ Distinction between QR1 and QR2
+ Premium appearance
+ Suitable for restaurant presentation
+ Clear label
+ Strong bottle recognition
+ Commercial shelf value
A gin for a restaurant has to work in practice. Not only as a bottle, but also as a serve. QR Gin was developed with the restaurant bar and Gin & Tonic in mind.
The gins can be used in different ways:
As a signature Gin & Tonic
As an aperitif
As a cocktail base
As bottle sales
As a corporate gift
As part of a tasting
As a local premium product for guests
For Le Dauphin closing QR Gin fits beautifully into the overall guest experience. The restaurant is described in the Brouwhoeve publication as a place where gastronomy, personal service,
exclusive wine advice, and beautiful artisanal drinks come together.
From ambitious idea to strategic brand concept
The birth of QR Gin began with the clear vision of Bert Wets: to forge an exclusive, own gin line for Restaurant Le Dauphin. The goal was ambitious. The spirits had to seamlessly blend into the high-end ambiance of the restaurant, but also possess enough visual and conceptual impact to stand as an independent, premium gin brand.
NewSpirits took this challenging blueprint and translated Bert’s vision into a rock-solid strategic brand concept. The biggest challenge was the connection: QR1 and QR2 absolutely could not feel like two standalone products that just happen to sit next to each other on the shelf. They needed to communicate as two fascinating faces of exactly the same brand.
The brand foundation in four clear pillars:
The final concept was anchored by NewSpirits in four commercial and visual cornerstones:
One powerful name: 'QR Gin' as the overarching, recognizable quality stamp for the entire line.
Two distinct characters: The bold 'day and night' contrast (QR1 and QR2) that offers guests an active taste choice.
One premium appearance: A uniform, luxurious design structure that directly reflects the exclusivity of Restaurant Le Dauphin.
Clear application in restaurant and bar: Optimally developed for both the perfect Gin & Tonic served at the table and a striking presentation behind the bar.
Two sides of the same coin
Through this tight positioning, QR Gin has succeeded in uniting the best of both worlds. The concept celebrates the extreme differences in flavor, while the visual unity ensures that the brand story remains consistently coherent. The result is a harmonious product line where contrast is the connecting factor.
With QR Gin the flavor positioning was part of the brand story from the beginning. QR1 and QR2 had to form a clear contrast. QR1 had to represent the refined side: elegant, light, fresh, and accessible. The
kumquat fruit gives QR1 extra character: fresh citrus fruit, subtle bitterness, and a slight
gastronomic tension.
QR2 had to show more strength: spicy, bold, dry, and pronounced.
This division makes the line commercially interesting.
A guest does not only have to choose
between "gin or no gin", but can choose between two styles:
+ QR1 for elegance, citrus, and refinement
+ QR2 for strength, spiciness, and depth
This makes QR Gin suitable for restaurants, bars, tastings, gifts, and private label sales.
During development, botanicals are carefully prepared and dosed. Some ingredients release aroma quickly, while others require more extraction time or react more strongly during distillation.
None
In gin production, it’s all about control. Too many botanicals can make the gin messy. Too few botanicals make it flat. With QR Gin, the challenge was to keep QR1 refinedand make QR2 powerful without it becoming too heavy.
The distillation was carried out by Brouwhoeve Distillery. In the copper still, the volatile aromas from the botanicals are captured and converted into a clear distillate. Selecting the right heart of the distillation is important: that’s where the pure aromatic core of the gin lies.
In addition to the recipe, the appearance ofQR Ginplayed a significant role. A house gin for a restaurant must look professional. The bottle should fit behind the bar, present well on the table, and have enough appeal as a gift or sales product.
Bert Wets developed the visual direction in whichQR1andQR2clearly belong together, but each retains its own character. This is important for a line with multiple variants. The customer should immediately see: this isQR Gin, but these are two different expressions.
Important design points:
+ Clear naming of QR Gin
+ Distinction between QR1 and QR2
+ Premium appearance
+ Suitable for restaurant presentation
+ Clear label
+ Strong bottle recognition
+ Commercial shelf value
A gin for a restaurant has to work in practice. Not only as a bottle, but also as a serve. QR Gin was developed with the restaurant bar and Gin & Tonic in mind.
The gins can be used in different ways:
As a signature Gin & Tonic
As an aperitif
As a cocktail base
As bottle sales
As a corporate gift
As part of a tasting
As a local premium product for guests
For Le Dauphin closing QR Gin fits beautifully into the overall guest experience. The restaurant is described in the Brouwhoeve publication as a place where gastronomy, personal service,
exclusive wine advice, and beautiful artisanal drinks come together.
The development ofQR Ginbegan with the idea ofBert Wets:a proprietary gin line forRestaurant Le Dauphin, with two gins that clearly differ from each other. The project had to
fit the restaurant's image, but also have sufficient recognition as
an independent gin brand.
NewSpiritstranslated this idea into a brand concept with two flavor directions within one
line.QR1 and QR2 should not feel separate from each other, but as two faces of
the same brand.
The brand idea became:
+ One name
+ Two characters
+ One premium appearance
+ Clear application in restaurant and bar
AtQR Ginthe flavor positioning was part of the brand story from the beginning.QR1andQR2had to form a clear contrast.QR1was to represent the refined side: elegant, light, fresh, and accessible. The kumquat fruit givesQR1extra character:fresh citrus fruit, subtle bitterness, and a slight gastronomic tension..
QR2had to show more strength: spicy, bold, dry, and pronounced. This division makes the line commercially interesting.
A guest does not only have to choose between "with or without gin," but can choose between two styles:
+ QR1 for elegance, citrus, and refinement.
+ QR2 for strength, spiciness, and depth.
This makes QR Gin suitable for restaurants, bars, tastings, gifts, and private label sales.
During development, botanicals are carefully prepared and dosed. Some ingredients release aroma quickly, while others require more extraction time or react more strongly during distillation.
None
In gin production, it is all about control. Too many botanicals can make the gin messy. Too few botanicals make it flat. WithQR Ginthe challenge was to keepQR1refinedand makeQR2powerful without it becoming too heavy.
The distillation was carried out byBrouwhoeve Distillery. In the copper still, the volatile aromas from the botanicals are captured and transformed into a clear distillate. The selection of the right heart of the distillation is important: that is where the pure aromatic core of the gin lies.
In addition to the recipe, the appearance ofQR Ginplayed a major role. A unique gin for a restaurant must look professional. The bottle must fit behind the bar, present well on the table, and have enough appeal as a gift or retail product.
Bert Wets developed the visual direction in whichQR1andQR2clearly belong together, but each retains its own character. This is important for a line with multiple variants. The customer must immediately see: this isQR Gin, but these are two different expressions.
Important design points:
+ Clear naming QR Gin
+ Distinction between QR1 and QR2
+ Premium appearance
+ Suitable for restaurant presentation
+ Clear label
+ Strong bottle recognition
+ Commercial shelf value
A gin for a restaurant must work in practice. Not just as a bottle, but also as a serve.QR Ginwas developed with the restaurant bar andGin & Tonic in mind..
The gins can be used in various ways:
+ As a signature Gin & Tonic
+ As an aperitif
+ As a cocktail base
+ As bottle sales
+ As a corporate gift
+ As part of a tasting
+ As a local premium product for guests
For Le Dauphin closesQR Ginfits beautifully into the overall guest experience. The restaurant is described in theBrouwhoevepublication as a place where gastronomy, personal service,
exclusive wine advice, and beautiful artisanal drinks come together.
Botanical selection and recipe development
Write one or two paragraphs that describe your product or services. To be successful, your content must be useful to your readers.
For QR1
For QR1the direction is towards lighter, fresh, and elegant botanicals. The kumquat fruit plays an important role in this. Kumquat givesQR1a distinctive citrus profile: aromatic, fresh, slightly bitter, and refined fruity.
For QR2
For QR2, the direction is more towards spicy and powerful botanicals.
The exact recipes do not need to be fully disclosed. For the case study, it is especially important that QR1 and QR2 each have their own botanical composition, while they remain recognizable together as QR Gin.
Juniper, Coriander seed, Cardamom Spicy botanicals, Spicy roots Citrus for balance, Warm spices in low dosage, Green herbs
For QR1, the direction is towards lighter, fresh, and elegant botanicals. The kumquat fruit
plays an important role in this. Kumquat gives QR1 a distinctive citrus profile:
aromatic, fresh, slightly bitter, and refined fruity.
Juniper, Coriander seed, Kumquat, Lemon peel,
Orange peel, Angelica root, Violet root, Light floral notes, Subtle green herbs
Botanical selection and recipe development
Write one or two paragraphs describing your product or services. To be successful, your content must be useful to your readers.
For QR1
For QR1 the direction is towards lighter, fresh, and elegant botanicals. The kumquat fruit plays an important role here. Kumquat gives QR1 a distinctive citrus profile: aromatic, fresh, slightly bitter, and refined fruity.
For QR2
For QR2, the direction is more towards spicy and powerful botanicals.
The exact recipes do not need to be fully disclosed. For the case study, it is especially important that QR1 and QR2 each have their own botanical composition, while they remain recognizable together as QR Gin.
Juniper, coriander seed, cardamom, peppery botanicals, spicy roots, citrus for balance, warm spices in low dosage, green herbs.
For QR1, the direction is towards lighter, fresh, and elegant botanicals. The kumquat fruit
plays an important role in this. Kumquat gives QR1 a distinctive citrus profile:
aromatic, fresh, slightly bitter, and refined fruity.
Juniper, Coriander seed, Kumquat, Lemon peel,
Orange peel, Angelica root, Violet root, Light floral notes, Subtle green herbs
QR1 Gin
Appearance
Clear and transparent, fitting for a refined gin.
Aroma
QR1 opens light, fresh, and elegant. Juniper remains present but is supported by refined citrus aromas. The kumquat gives the nose a unique combination of fresh peel, lightly bitter citrus fruit, and soft fruitiness. Subtle floral notes make the profile elegant and gastronomic.
Taste
The taste is accessible, fresh, and balanced. QR1 has a soft spiciness, light citrus freshness, and a recognizable kumquat note. That kumquat adds a bit more excitement than regular citrus: fresh, refined, and with a subtle bitterness in the finish. Ideal for an elegant Gin & Tonic.
Character
QR1is light, elegant, and gastronomically versatile. The kumquat fruit gives this gin its own signature within the QR Gin line. A gin for guests who appreciate refinement, freshness, and subtlety.
QR2 Gin
Appearance
Clear and transparent, with a strong aromatic impression.
Aroma
QR2 opens spicier and more intense than QR1. Juniper, spices, citrus, and green
botanicals give the gin a bolder profile.
Taste
The taste is dry, powerful, and spicy.QR2has more depth and tension, with a
longer finish and a stronger botanical character. This gin holds up well alongside tonic
and spicy garnish.
Character
QR2is bold, aromatic, and pronounced. A gin for lovers of strength and
spiciness.
QR1 Gin
Appearance
Clear and transparent, fitting for a refined gin.
Aroma
QR1 opens light, fresh, and elegant. Juniper remains present but is supported by
refined citrus aromas. The kumquat gives the nose a special combination of fresh
peel, lightly bitter citrus fruit, and soft fruitiness. Subtle floral notes make the profile
elegant and gastronomic.
Taste
The taste is accessible, fresh, and balanced. QR1 has a soft spiciness, light
citrus freshness, and a recognizable kumquat note. That kumquat adds just a bit more excitement
than regular citrus: fresh, refined, and with a subtle bitterness in the finish. Ideal for an
elegant Gin & Tonic.
Character
QR1 is light, elegant, and gastronomically applicable. The kumquat fruit gives this gin a
unique signature within the QR Gin line. A gin for guests who love refinement,
freshness, and subtlety.
QR2 Gin
Appearance
Clear and transparent, with a powerful aromatic impression.Aroma
QR2opens spicier and more intense thanQR1. Juniper, spices, citrus, and green
botanicals give the gin a bolder profile.
Taste
The taste is dry, powerful, and spicy.QR2has more depth and excitement, with a
longer finish and a stronger botanical character. This gin holds up well alongside tonic
and spicy garnish.
Character
QR2is bold, aromatic, and distinctive. A gin for lovers of strength and spiciness.
The end result: two gins, one strong restaurant brand
QR Gin is the ultimate proof of how a gastronomic destination can translate its own identity into an exclusive drink concept that significantly enhances the overall guest experience. For Bert Wets and Restaurant Le Dauphin, a layered product line has emerged in which the two extremes—QR1 and QR2—perfectly balance each other.
With the elegant, light, and gastronomic signature of QR1 (with the unique kumquat botanical) and the powerful, spicy depth of QR2, the restaurant has a liquid portfolio that seamlessly aligns with the fine dining setting, the bar, and the personal vision of the entrepreneur.
A showcase for Brouwhoeve Distillery
For Brouwhoeve, QR Gin is a proud portfolio case where brand strategy, brand design, bottle presentation, label design, and commercial positioning come together. It is a beautiful example of how we combine artisanal gin production with the high standards of a hospitality partner that places quality and experience at the center.
The power of having your own gin in practice:
A custom private label spirit can be commercially and qualitatively utilized in countless ways within your business:
Signature Gin & Tonic: A unique serve that immediately sets you apart from the competition.
Aperitif of the house: An exclusive and festive kickoff to a culinary afternoon or evening.
Exclusive restaurant product: A quality stamp on the menu that enhances the experience at the table.
Direct bottle sales: A premium souvenir that allows guests to take home the memory of your establishment.
Luxury relationship gift: The perfect, tasteful gift for loyal regular guests and business partners.
Limited Editions & Tastings: An exciting tool for thematic events, seasonal products, or interactive tastings.
Curious how we can translate your hospitality concept into an internationally awarded signature spirit?
The difference with standard private label: QR Gin is not an anonymous bottle with a quickly designed sticker. It is a full-fledged gin brand with its own story, a geographical origin, a clear flavor direction, and a distinct function within the restaurant.
Want to have your own gin made for your restaurant or hospitality brand?
This case study shows how Brouwhoeve helps restaurants, hotels, high-end bars, and hospitality brands develop a unique signature spirit. From the very first creative idea to the brand story, and from the bottle selection and label design to the exact flavor profile and the final artisanal production: every component is carefully tailored by our team to your concept, the target audience, and the way the drink is served.
The end result: two gins, one strong restaurant brand
QR Gin is the ultimate proof of how a gastronomic destination can translate its own identity into an exclusive drink concept that significantly enhances the overall guest experience. For Bert Wets and Restaurant Le Dauphin, a layered product line has emerged in which the two extremes—QR1 and QR2—perfectly balance each other.
With the elegant, light, and gastronomic signature of QR1 (with the unique kumquat botanical) and the powerful, spicy depth of QR2, the restaurant has a liquid portfolio that seamlessly aligns with the fine dining setting, the bar, and the personal vision of the entrepreneur.
A showcase for Brouwhoeve Distillery
For Brouwhoeve, QR Gin is a proud portfolio case where brand strategy, brand design, bottle presentation, label design, and commercial positioning come together. It is a beautiful example of how we combine artisanal gin production with the high standards of a hospitality partner that places quality and experience at the center.
The power of having your own gin in practice:
A custom-made private label spirit can be commercially and qualitatively applicable in countless ways within your business:
Signature Gin & Tonic
House aperitif
Exclusive restaurant product
Direct bottle sales
Luxury corporate gift
Limited Editions & Tastings
Curious how we can translate your hospitality concept into an internationally awarded signature spirit?
The difference with standard private label: QR Gin is not an anonymous bottle with a quickly designed sticker. It is a full-fledged gin brand with its own story, a geographical origin, a clear flavor direction, and a distinct function within the restaurant.
Want to have your own gin made for your restaurant or hospitality brand?
This case study shows how Brouwhoeve helps restaurants, hotels, high-end bars, and hospitality brands develop a unique signature spirit. From the very first creative idea to the brand story, and from the bottle selection and label design to the exact flavor profile and the final artisanal production: every component is carefully tailored by our team to your concept, the target audience, and the way the drink is served.
Premium Private Label: The QR Gin concept in brief
In close collaboration with Bert Wets from the prestigious Restaurant Le Dauphin in Moraira, Brouwhoeve has developed the exclusive QR Gin line. This case is the ultimate example of a high-end private label concept, consisting of two gins with a distinct, contrasting character.
The essence of the line:
QR1 (Light & Refined): Developed as an elegant, accessible gin with the kumquat as a unique, distinctive citrus botanical. Perfect as a gastronomic aperitif.
QR2 (Bold & Spicy): The robust, dry counterpart with a strong profile and a solid structure. Ideal as a digestif or a bold serve at the bar.
The result: Not a run-of-the-mill private label, but a custom-made, tangible extension of a top restaurant, distilled according to the highest quality standards.
Premium Private Label: The QR Gin concept in brief
In close collaboration with Bert Wets of the prestigious Restaurant Le Dauphin in Moraira, Brouwhoeve has developed the exclusive QR Gin line. This case is the ultimate example of a high-end private label concept, consisting of two gins with a pronounced, contrasting character.
The essence of the line:
QR1 (Light & Refined): Developed as an elegant, accessible gin with the kumquat as a unique, distinctive citrus botanical. Perfect as a gastronomic aperitif.
QR2 (Bold & Spicy): The robust, dry counterpart with a strong profile and a solid structure. Ideal as a digestif or a bold serve at the bar.
The result: Not a run-of-the-mill private label, but a custom-made, tangible extension of a top restaurant, distilled according to the highest quality standards.
QR Gin is a private label gin line that was developed for Bert Wets of Restaurant Le Dauphin in Moraira.. The line consists of QR1 and QR2, two gins with clearly different flavor profiles.
Bert Wets developed the concept, the positioning, the brand design, the label, the bottle presentation and the commercial appearance.Brouwhoeve with Brouwhoeve Distillery provided the artisanal production and distillation.
QR1 is developed as a light, refined, and elegant gin. QR2 is stronger, spicier, and bolder in character. Together they form one recognizable QR Gin line.
QR1 Gin is distinguished by the use of kumquat. This small citrus fruit gives the
gin a fresh, aromatic, and slightly bitter citrus profile. As a result,QR1 has more depth and
refinement than a standard citrus gin.
QR Gin is developed for Restaurant Le Dauphin in Moraira, led by Bert Wets.
The gin line fits the fine dining experience, the restaurant bar, and the premium appearance of Le
Dauphin.
According to the Brouwhoeve publication,QR1 won silver and QR2 won bronze at the International Spirit
Challenge of 2022. Please check before publication if these awards can still be mentioned exactly as such
in commercial communication.
Yes. Brouwhoeve develops private label gin and other spirits for restaurants, hotels, bars,
retailers and brands. In addition, Brouwhoeve guides the process from concept and brand design to
bottle, label, flavor profile and production.
A custom gin can be used as a signature Gin & Tonic, house aperitif,
bottle sales, corporate gifts, tasting product, limited edition, or private label spirit.
QR Gin is a private label gin line that was developed for Bert Wets of Restaurant Le Dauphin in Moraira.. The line consists of QR1 and QR2, two gins with clearly different flavor profiles.
Bert Wets developed the concept, the positioning, the brand design, the label, the bottle presentation and the commercial appearance.Brouwhoeve with Brouwhoeve Distillery provided the artisanal production and distillation.
QR1 is developed as a light, refined, and elegant gin. QR2 is stronger, spicier, and bolder in character. Together they form one recognizable QR Gin line.
QR1 Gin is distinguished by the use of kumquat. This small citrus fruit gives the
gin a fresh, aromatic, and slightly bitter citrus profile. As a result,QR1 has more depth and
refinement than a standard citrus gin.
QR Gin is developed for Restaurant Le Dauphin in Moraira, led by Bert Wets.
The gin line fits the fine dining experience, the restaurant bar, and the premium appearance of Le
Dauphin.
According to the Brouwhoeve publication,QR1 won silver and QR2 won bronze at the International Spirit
Challenge of 2022. Please check before publication if these awards can still be mentioned exactly as such
in commercial communication.
Yes. Brouwhoeve develops private label gin and other spirits for restaurants, hotels, bars,
retailers and brands. In addition, Brouwhoeve guides the process from concept and brand design to
bottle, label, flavor profile and production.
A custom gin can be used as a signature Gin & Tonic, house aperitif,
bottle sales, corporate gifts, tasting product, limited edition, or private label spirit.