JENEVER
Developing private label Jenever
From authentic grain distillate and a strong brand story to the exclusive bottle design, the label, and the artisanal production in our own distillery.
Jenever Branding & Packaging
Tradition in a New Outfit.
Jenever is the soul of the Low Countries. At NEWSPIRITS, we honor this heritage by combining classic craftsmanship with modern packaging innovation. We create a visual identity that translates the rich history of Jenever into today's shelves.
Create your own Jenever brand with character
Jenever has a rich tradition, but today it requires clear positioning and recognizable presentation.
From young Jenever to old Jenever: flavor profile, bottle shape, label, and packaging determine how your brand is perceived.
Brouwhoeve helps you develop a Jenever concept that fits your target audience, sales channel, and brand story. Together with Brouwhoeve
we look at recipes, distillate, bottling, and production, while ensuring that design, label, and packaging carry the same appearance.
This creates a private label Jenever that respects tradition and is ready for today's market.
A jenever brand with a powerful, recognizable appearance
Jenever requires a masterful balance between historical awareness and modern innovation. A bottle must feel familiar and authentic, while at the same time making it clear at a glance why your brand is relevant today. We translate the unique origin story, the specific flavor direction, and the target audience into a visual identity that perfectly fits the unique character of your jenever.
Characterful logo & label
We develop a graphic style that seamlessly aligns with the type of jenever you are launching. Whether the positioning calls for a classic, rich heritage look for a traditional old jenever, a botanical and spicy appearance, a raw and artisanal design, or a surprisingly sleek, modern, and minimalist jacket for a young jenever; our design team brings the story to life.
Refined bottle presentation & tactile details
We add tangible brand value to the bottle by playing with high-quality finishes. Think of detailed illustrations, glossy metallic foil printing, spot-UV varnish, tactile relief (embossed) of authentic label materials with a coarse texture. Whether you choose the iconic, nostalgic clay jug in a modern guise or a heavy, crystal-clear glass design bottle: the appearance immediately invites to be poured.
Strategic packaging & gifts
From a loose bottle that pops on the shelf of the liquor store to a high-quality gift box or tube: the packaging enhances the story and the commercial sales value of your gin. We design packaging that optimally protects the bottle and transforms it into a sought-after premium gift for retail and corporate gifts.
Heritage meets modern design:
We ensure that the design honors the deep roots of the distilling craft while having the visual impact to entice the critical drinker of today.
The complete gin experience: tradition, ritual, and presentation
Gin is quintessentially a drink of traditions and unique rituals. A gin brand does not only live on the label, but truly comes to life when the bottle is placed on the table, the cap is opened, and the glass is traditionally filled to the brim. The way of serving, the chosen glassware, and the packaging together determine how credible, premium, and authentic your brand feels.
The ultimate pouring moment & rediscovered rituals
Whether you aim for the quintessential Dutch tradition of the ice-cold kopstootje (alongside a craft specialty beer), a layered grain wine served at room temperature, or seek modern mixology with a surprising Gin & Tonic: the consumption moment must seamlessly connect with your brand story. We think along about unique recipes and signature serves that make your gin memorable at the bar.
Glass, color & tangible appearance
The physical shape of the bottle, the clarity of the drink, and the way of presenting determine the immediate perception of quality. From a crystal-clear young gin in a sleek, contemporary design bottle to a deep, golden old gin that radiates the warm glow of wood aging in a heavy decanter; the eye always drinks along.
A consistent brand experience down to the details
From the very first glance on the shelf to the very first sip in the glass: every detail must be right. The closure, the glass color, the texture of the paper, and the outer box work harmoniously together to emphasize the craftsmanship of your private label gin.
Tradition meets the market of today:
We ensure that your gin not only has a strong and familiar liquid base but also a recognizable presentation that is ready to entice today's discerning drinker.
The liquid soul: malt wine, botanicals & artisanal recipe
A superior gin starts with the impeccable balance between pure grain alcohol, characterful malt wine, refined herbs, and a masterfully distilled spirit. Together with you, we determine which product base best captures the soul of your brand story: from deeply classic and historically responsible to refreshing, highly accessible, or surprisingly modern and pronounced.
Flavor direction & liquid character
We determine the exact flavor identity of the concept. Will it be a crystal-clear, sleek young gin with a subtle hint of juniper and citrus for the modern drinker? Or are we going for a complex, warm old gin or malt wine, where the spiciness, a higher percentage of traditional malt wine, and any wood aging provide a deep, smooth finish?
The perfect recipe & product base
The secret of an award-winning gin lies in the blend. We seek the most harmonious ratio between the soft grain base, the intensity of our own, authentically distilled malt wine, the fresh juniper berries, and a careful selection of supporting botanicals (such as coriander seed, licorice, or angelica root).
Tasting, testing & refining
Creating the ultimate gin is a precision task. During exclusive tasting sessions, we assess the trial distillates together and any cask samples (in the case of cask aging). We fine-tune the blend until the nose, mouthfeel, and finish exactly align with your vision, before we give the green light for the final bottling and production.
Content that honors tradition:
This way, we ensure that your private label gin not only has an impressive visual appearance on the shelf but also carries a liquid character that resonates with the distilling craft down to the last drop.
Our Expertise in Gin Design
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Authentic Bottles: We advise on the choice between the iconic jug or modern glass bottles that emphasize the clarity of the gin.
Refined Labels: Use of artisanal paper types and refined printing techniques for a timeless appearance.
Private Label Branding:From concept to the final packaging that stands out and sells.
Why Newspirits for your Gin?
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We understand the fine line between nostalgia and innovation. From the initial concept and design to the final bottle and packaging; we take care of the entire process. In collaboration with Brouwhoeve, we also offer the opportunity to integrate high-quality recipes into your branding project.
Examples of gin concepts, get inspired
Inspiration & portfolio
Eer de traditie, kies voor innovatie.
Uw jenever verdient een krachtige presentatie die vakmanschap uitstraalt. Wij verzorgen het volledige traject, van design tot de gevulde fles.
Ready to develop your private label gin?
Your gin deserves a powerful presentation that radiates pure and authentic craftsmanship. From the artisanal recipe and the strategic brand concept to the striking bottle design, the label, the luxurious packaging, and the perfectly filled final product. We guide you through the entire process to market your gin in a professional and commercially strong manner.
Leave the complex legislation, excise duties, quality control, and logistics entirely to us, so you can focus worry-free on the introduction and growth of your brand.
Honor tradition, choose innovation.