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How Brouwhoeve transitioned to fully digital operations with Odoo and Newconomie
At Brouwhoeve, everything revolves around craftsmanship, taste, and entrepreneurship. In our brewery and distillery in Benissa, we craft beers, spirits, liqueurs, and private label drinks for clients in Spain, the Netherlands, and beyond. In addition, we work with multiple websites, various sales channels, business clients, consumers, liquor stores, hospitality, stock locations, and administrations.
That is great, but to be honest: as the organization grew, it became increasingly clear that disconnected systems, loose spreadsheets, and manual checks were no longer enough.
That is why, together with Newconomie, we automated our business operations step by step using Odoo ERP.
Not as an isolated software project, but as a complete digital foundation for everything we do daily: production, stock, sales, invoicing, excise duty administration, Sanidad, website, marketing, and reporting. For us, this is a huge step forward.
Together with Newconomie, Brouwhoeve automated its business operations using Odoo ERP. The automation supports excise administration, Sanidad, stock management, production, sales, invoicing, websites, webshops, marketing, multi-company, and multi-website processes, among others. For Brouwhoeve, this means a better overview, less manual work, and clearer insight into the entire organization.
How Brouwhoeve with Odoo and Newconomie has fully
digitally transitioned
At Brouwhoeve everything revolves around craftsmanship, flavor, and entrepreneurship. In our brewery and distillery
in Benissa, we produce beers, spirits, liqueurs, and private label drinks for customers in Spain, the Netherlands, and
beyond.
Additionally, we work with multiple websites, various sales channels, business
clients, consumers, liquor stores, hospitality, inventory locations, and administrations.
That's nice, but to be honest: the larger the organization became, the clearer it became that separate
systems, separate lists, and manual checks were no longer sufficient.
That’s why we, together with Newconomie have gradually automated our operations with
Odoo ERP.
Not as a separate software project, but as a complete digital foundation for everything we do daily:
production, inventory, sales, invoicing, excise administration, Sanidad, website, marketing, and reporting.
For us, that is a huge step forward.
Brouwhoeve has automated its operations together with Newconomie using Odoo ERP. The automation supports among other things excise administration, Sanidad, inventory management, production, sales, invoicing, websites, webshops, marketing, multi-company and multi-website. For Brouwhoeve this means more overview, less manual work and better insight into the entire organization
From artisanal business to digitally organized brewery and distillery
Brouwhoeve is not a standard business with a single product and a single sales channel. We combine multiple activities under one roof:
● Craft beer production
● Spirit distillation
● Proprietary brand development
● Private label drink development
● Sales to business clients
● Sales through liquor stores
● Sales in the Netherlands and Spain
● Multiple websites and webshops
● Marketing and brand development
Precisely this combination makes maintaining an overview crucial. Which inventory belongs to which company?
Which sales originate from which website? Which products are for B2B? Which processes belong to production, excise duties, or Sanidad?
And how do we ensure the right information is always available? With Odoo, we now have one central environment where all these elements come together.
From artisanal business to digitally organized brewery and distillery
Brouwhoeve is not a standard company with one product and one sales channel. We combine multiple
activities under one roof:
● Craft beer production
● Distillation of spirits
● Development of own brands
● Private label beverage development
● Sales to business customers
● Sales through liquor stores
● Sales in the Netherlands and Spain
● Multiple websites and webshops
● Marketing and brand development
It is precisely this combination that makes it important to maintain an overview. Which inventory belongs to which company?
Which sales come from which website? Which products are for B2B?
Which processes belong to
production, excise or Sanidad? And how do we ensure that the right information is always available?
With Odoo we now have one central environment where all these components come together.
Automated excise duty administration: a true relief for us
One of the biggest improvements lies in excise duty administration.
For a brewery and distillery, excise administration is not a side issue. It is an essential part of business operations.
Production, inventory, movements, sales, consumption, and storage must be recorded accurately. Especially when working with alcoholic products, multiple product types, and different sales channels, the administration must be flawless.
Previously, this involved a lot of manual work, checking, searching, and correcting. Now, this administration is much better structured in Odoo.
That brings peace of mind.
We can see faster what is happening, where products are located, and what movements have occurred. Information is easier to find, the structure is clearer, and the risk of errors from loose files or duplicate entry has been greatly reduced
For Brouwhoeve, this is perhaps one of the most important benefits of the entire automation effort.
Automated excise administration:
for us a real
breath of fresh air
One of the biggest improvements is in the excise administration.
For a brewery and distillery, excise administration is not a minor issue. It is an essential part
of the business operations.
Production, inventory, movements, sales, consumption and storage must be accurately
recorded. Especially when working with alcoholic products, multiple product types, and
different sales channels, the administration must be correct.
Previously, this meant a lot of manual work, checking, searching, and correcting. Now this administration is much better structured in Odoo.
That brings peace of mind.
We can see more quickly what is happening, which products are where, and which movements have
taken place.
The information is easier to find, the structure is clearer, and the chance of errors due to loose
files or double entries has become much smaller.
For Brouwhoeve this may be one of the most important advantages of the entire automation.
Sanidad and quality processes have also been digitized
By structuring these processes in Odoo, we have gained greater control over our documentation and internal follow-up.
That does not mean automation replaces craftsmanship. On the contrary: it ensures that we can dedicate more time and attention to the real work: developing, producing, improving, and selling products.
In addition to excise, the necessary matters regarding Sanidad and internal quality processes have also been digitized further. In a company that produces, processes, bottles, and sells beverages, processes must be well documented.
Think of product information, checks, documents, production data, and internal follow-up. This information should not be scattered in separate folders, emails, or Excel files. It must be findable, logical, and verifiable.
Sanidad and quality processes have also been digitized
By structuring these processes in Odoo, we have gained more control over our documentation and
internal follow-up.
This does not mean that automation replaces craftsmanship. On the contrary.
It actually ensures that we
can spend more time and attention on the real work: developing, producing,
improving, and selling products.
In addition to excise duties, the necessary matters regarding Sanidad and internal quality processes have also been digitized further. In a company that produces, processes, bottles, and sells beverages, processes must be well recorded.
Think of product information, controls, documents, production data, and internal follow-up. This information should not be scattered somewhere in loose folders, emails, or Excel files. It must be findable, logical, and verifiable.
Multi-company and multiple websites in one clear system
Brouwhoeve operates with multiple activities, multiple websites, and multiple sales channels. That requires proper setup.
With Odoo, we can now work much better with multi-company and multi-website setups. As a result, at any given moment, there is greater insight into what is happening across the different parts of the organization.
For us, that is important because not everything can be thrown into one pile. Sales, inventory, website orders, business clients, consumer channels, and accounting must be clearly distinguishable from one another. At the same time, we want to manage things centrally.
That balance is precisely where Odoo shines when configured properly.
We can now see much more clearly:
● Which sales come through which channel
● Which website belongs to which activity
● Where inventory is located
● Which orders need follow-up
● Which invoices have been generated
● Which processes still require attention
● How the different parts of Brouwhoeve are performing
This makes business operations clearer and more professional.
Multi-company and multiple websites in one clear system
Brouwhoeve works with multiple activities, multiple websites, and multiple sales channels. That requires
proper organization.
With Odoo we can now work much better with multi-company and multi-website. As a result, there is more
insight at any moment into what is happening within the different parts of the organization.
For us, this is important because not everything should be mixed together.
Sales, inventory, website
orders, business customers, consumer channels and administrations must be clearly distinguishable from each other.
At the same time, we want to be able to manage centrally
That balance is exactly where Odoo excels when set up correctly.
We can now see much more clearly:
● Which sales come in through which channel
● Which website belongs to which activity
● Where inventory is located
● Which orders need to be followed up
● Which invoices have been created
● Which processes still require attention
● How the different parts of Brouwhoeve are performing
This makes the business operations clearer and more professional
Website, webshop, and marketing better linked to practice
Automation for us is not just about administration. Our websites, webshops, and marketing activities are also part of the whole picture.
Brouwhoeve is active with different brands, products, and target groups. A visitor looking for private label beverage development needs different information than someone searching for our liquor store or wanting to place a commercial order. For Google and AI search engines as well, it must be clear what Brouwhoeve does and what each page is meant for
Therefore, the website, webshop, product information, and marketing are much better linked to the structure of the business.
This helps us in several ways:
● Visitors find the right information faster
● Products can be presented more clearly
● Business inquiries come in better
● Marketing campaigns align better with the right target audience
● Sales to business customers
● SEO and findability are being structurally addressed
● Content can be linked to real processes and services
For Brouwhoeve, online visibility is important, but only when the back end is also solid. Our various channels, such as Slijterij Brouwhoeve Middelharnis, Slijterij Brouwhoeve Benissa, and Brouwhoeve Business, must each have their own purpose while remaining part of one clear structure.
With Odoo and Newconomie, the front end and back end now align much better.
Website, webshop, and marketing better linked to practice
Automation for us is not just about administration. Our websites, webshops, and
marketing activities are also part of the whole.
Brouwhoeve is active with various brands, products, and target groups.
A visitor looking for
private label drinks development needs different information than someone looking for our liquor store or
wants to place a business order. Also for Google and AI search engines it must be clear what
Brouwhoeve does and which page is intended for what.
That’s why the website, webshop, product information, and marketing are much better linked to the structure of the company.
This helps us in multiple ways:
● Visitors find the right information faster
● Products can be presented more clearly
● Business inquiries come in better
● Marketing campaigns align better with the right target audience
● Sales to business customers
● SEO and findability are being structurally addressed
● Content can be linked to real processes and services
For Brouwhoeve online visibility is important, but only when the backend is also correct. Our various channels, such as Liquor Store Brouwhoeve Middelharnis, Liquor Store Brouwhoeve Benissa and Brouwhoeve Business, each must have its own goal and at the same time be part of one clear structure.
With Odoo and Newconomie the front and back now align much better.
Why Newconomie was the right partner for us
We chose Newconomie because they look at the whole business, not just the software.
Brouwhoeve is a combination of brewery, distillery, liquor store, private label producer, webshop, and internationally operating enterprise.
A standard setup is of little use in that case. You need someone who understands how beverage companies operate, how inventory and sales come together, how websites play a role, and why excise administration and product documentation are so important.
Newconomie translated our processes into a practical Odoo environment. Not all at once, but step by step. First understanding how the business works, then defining the structure, and finally setting up the right modules and processes.
For us, that brought more peace of mind, better oversight, and greater confidence in the numbers.
Why Newconomie was the right partner for us
We chose Newconomie because they look not only at software,
but at the whole
business.
Brouwhoeve is a combination of brewery, distillery, liquor store, private label producer, webshop and
internationally operating company.
Then a standard setup is of little use. You need someone
who understands how beverage companies work, how inventory and sales come together, how websites play a
role, and why excise administration and product documentation are so important.
Newconomie has translated our processes into a practical Odoo environment.
Not everything at once, but
step by step. First understand how the company works, then determine the structure and subsequently set up the right
modules and processes.
This has provided us with more calm, more overview, and more confidence in the numbers.
What Odoo delivers to us daily
The greatest gain is not in one isolated function. The real improvement lies in the whole.
Odoo helps us work better every day. Less searching. Less double entry. Less loose files. More insight. More structure. More control.
For Brouwhoeve, this means, among other things:
● Better inventory insight
● Better connection between sales and administration
● Clearer production data
● Overview across multiple companies and websites
● Better follow-up of orders and customers
● Automated and better-structured excise administration
● Digitization of Sanidad-related processes
● Better foundation for marketing and online growth
● Real-time insight into entire business operations
For a company like Brouwhoeve, that is not a luxury. It is necessary to grow professionally.
What Odoo delivers to us daily
The biggest gain is not in one isolated function. The real improvement lies in the whole.
Odoo helps us to work better every day. Less searching. Less double entry. Fewer loose files. More insight. More structure. More control.
For Brouwhoeve this means among other things:
● Better inventory insight
● Better connection between sales and administration
● Clearer production data
● Overview in multiple companies and websites
● Better follow-up of orders and customers
● Automated and better structured excise administration
● Digitization of Sanidad-related processes
● Better foundation for marketing and online growth
● More insight at any moment in the entire business operation
For a company like Brouwhoeve that is not a luxury. It is necessary to grow professionally.
Automation without losing craftsmanship
What remains essential for us: Brouwhoeve is and remains a craft business.
Our products do not originate from software, but from taste, experience, recipes, production, testing, and refining. Odoo does not change that. It simply ensures that everything surrounding that craft is better organized.
That is exactly what good automation should do.
Not make things more complicated, but simpler. Not create distance, but provide overview. Not turn the business into a system, but make the system work for the business.
Automation without losing craftsmanship
What remains important to us: Brouwhoeve is and remains a craft company.
Our products do not arise from software, but from taste, experience, recipes, production, testing and
refining. Odoo does not change that. It only ensures that everything around that craft is better
organized.
That is exactly what good automation should do.
Not making it more complicated, but simpler. Not creating distance, but providing overview. Not changing the company
into a system, but letting the system work for the company.
A digital foundation for the future
The collaboration with Newconomie helped Brouwhoeve establish a solid digital foundation.
A foundation with which we can continue to grow, develop new products, improve our websites, and keep our administration under control.
For us, this step is felt in very practical ways. Excise administration is clearer. Sanidad and documentation are better structured. Websites, sales, inventory, and administration connect seamlessly. And through multi-company and multi-website in Odoo, we have much better insight into what happens in each area.
That makes running the business calmer, more professional, and more scalable.
Anyone who wants to learn more about the technical side of this project can check out the case study about Brouwhoeve fully automated with Odoo. In addition, Newconomie published an extensive Newconomie blog about the Odoo project going deeper into the Odoo configuration and the automation behind the scenes.
A digital foundation for the future
The collaboration with Newconomie has Brouwhoeve helped to establish a solid digital foundation.
A foundation from which we can continue to grow, develop new products, improve our
websites, and keep our administration better under control.
For us, this step is especially practically noticeable. The excise administration is clearer.
Health and
documentation are better structured. Websites, sales, inventory, and administration are better aligned
with each other. And through multi-company and multi-website in Odoo, we have much better insight into what happens per
component.
This makes doing business calmer, more professional, and scalable.
Anyone wanting to know more about the technical side of this project can view the case study on Brouwhoeve fully
automated with Odoo.
Newconomie has also published an extensive Newconomie blog
about the Odoo project, which delves deeper into the Odoo setup and the
automation behind the scenes.
Want to automate your beverage company with Odoo too?
Do you work with a brewery, distillery, liquor store, beverage trader, import company, export company, or private label beverage brand?
Then you probably recognize much of our situation. Inventory, sales, excise duty, administration, websites, customers, and marketing should not exist separately from one another. They need to come together in one system that fits daily operations.
For Brouwhoeve, Odoo, configured by Newconomie, has been an important step in that direction.
Also automate your beverage company with Odoo?
Do you work with a brewery, distillery, liquor store, beverage trade, import company, aexport company or private label
beverage brand?
Then you probably recognize much of our situation.
Inventory, sales, excise, administration, websites, customers, and marketing should not exist separately.
They need to come together in one system that fits the practice.
For Brouwhoeve, Odoo, set up by Newconomie, has been an important step.