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A 10-year sensory journey in wood.
The perfect union between the Caribbean, France, and Spain.
Inspired by the nostalgia of old trans-Atlantic letters, presents MATIZ in a heavy glass bottle with a unique label in the shape of a postage stamp, symbolizing the stamp that seals every sea voyage.
The deep mahogany color with copper reflections, the artisanal neck finish, and the refined relief of the M (which simulates the fingerprint of the holding rings) make MATIZ a beautiful design object and the ultimate luxury gift. A rum with allure, class, and an unforgettable story in every detail.
Tasting notes & Specifications:
Appearance: Deep amber and dark mahogany with warm copper sheen.
Nose: Warm notes of roasted walnuts, ripe figs, and fine French oak.
Taste: Aristocratic, dry structure. Progressive unfolding of different flavor nuances: seamless transition from sugarcane notes to elegant wood tannins.
Finish: Long, spicy with a distinctive salty nuance from the Spanish aging bodegas.
A sensory journey of 10 years in wood.
The perfect harmony between the Caribbean, France, and Spain.
Inspired by nostalgia of old trans-Atlantic letters, presents MATIZ in a heavy glass bottle with a unique label in the shape of a postage stamp, symbolizing the seal that marks every sea voyage.
The deep mahogany color with copper reflections, the artisanal neck finish, and the refined relief of the M (which simulates the fingerprint of the holding rings) make MATIZ a beautiful design object and the ultimate luxury gift. A rum with allure, class, and an unforgettable story in every detail.
Tasting notes & Specifications:
Appearance: Deep amber and dark mahogany with warm copper sheen.
Nose: Warm notes of roasted walnuts, ripe figs, and fine French oak.
Taste: Aristocratic, dry structure. Progressive unfolding of different flavor nuances: seamless transition from sugarcane notes to elegant wood tannins.
Finish: Long, spicy with a distinctive salty nuance from the Spanish aging bodegas.
The M of MATIZ is a map of time
It preserves the annual rings of the wood: ten years in which every flavor nuance is formed.
From sugarcane comes purity.
From French oak comes character.
From patience comes MATIZ.
A decade in Spanish bodegas where Oloroso wine provides a unique profile: figs, walnuts, an elegant dryness, and that unmistakable salty nuance.
The M of MATIZ is a map of time
It preserves the annual rings of the wood: ten years in which every flavor nuance is formed.
From the sugarcane comes purity.
From the French oak comes character.
From patience comes MATIZ.
A decade in Spanish bodegas where Oloroso wine offers a unique profile: figs, walnuts, an elegant dryness, and that unmistakable salty nuance.
The Alchemy of MATIZ 10 Años: Development of a Rum that Leaves an Impression
In the distillery of Brouwhoeve in Benissa we understand that developing a private label distillate is not just about filling liquid, but about building a product with a soul and commercial impact. In the development of the concept MATIZ Rum 10 Years the technical challenge lay in combining the elegance of French oak with the aromatic power of Spanish Oloroso casks.
- The Secret of Aging and Flavor Nuances: Unlike traditional American oak, French oak offers a much more structured tannin contribution. Since the barrels previously contained Oloroso wine, the wood imparts complex notes of walnuts and dried figs. This results in a mature dryness and allows different flavor nuances to bloom on the palate.
- Integral Packaging and B2B Capacity: For beverage entrepreneurs and retailers like Marc who want to launch an exclusive private label, Brouwhoeve provides the complete chain: from the stamp concept that seals every journey and the design of the M with the fingerprint of the ring holders, to the artisanal neck finishing. MATIZ proves that craftsmanship is perfectly scalable for liquor stores and hospitality.
The Alchemy of MATIZ 10 Años: Development of a Rum that Leaves an Impression
In the distillery of Brouwhoeve in Benissa we understand that developing a private label distillate is not just about filling liquid, but about building a product with a soul and commercial impact. In the development of the concept MATIZ Ron 10 Años the technical challenge lay in combining the elegance of French oak with the aromatic power of Spanish Oloroso casks.
- The Secret of Aging and Flavor Nuances: Unlike traditional American oak, French oak offers a much more structured tannin contribution. Since the barrels previously contained Oloroso wine, the wood imparts complex notes of walnuts and dried figs. This results in a mature dryness and allows different flavor nuances to bloom on the palate.
- Integral Packaging and B2B Capacity: For beverage entrepreneurs and retailers like Marc who want to launch an exclusive private label, Brouwhoeve provides the complete chain: from the stamp concept that seals every journey and the design of the M with the fingerprint of the ring holders, to the artisanal neck finishing. MATIZ proves that craftsmanship is perfectly scalable for liquor stores and hospitality.
Case study MATIZ: The Creation of a Rum that Leaves an Impression
For the premium rum brand MATIZ, Brouwhoeve in Benissa developed a comprehensive project encompassing everything from liquid formulation and wood selection to brand storytelling, bottle design, the postage stamp concept, and commercial packaging strategy
MATIZ is a work of alchemy bringing together three worlds: the historic cradle and soul of the Caribbean as the origin of rum, the structure of French oak, and the deep solera tradition of Spanish cellars. The result is a spirit crafted to captivate demanding palates and leave an indelible mark on the consumer.
Case study MATIZ: The Creation of a Rum that Leaves an Impression
For the premium rum brand MATIZ Brouwhoeve in Benissa developed a comprehensive project that encompasses everything: from recipe development and wood selection to the brand story, bottle design, stamp concept, and commercial packaging strategy
MATIZ is an alchemical masterpiece that unites three worlds: the historical cradle and soul of the Caribbean as the origin of rum, the elegant structure of French oak, and the deep solera tradition of Spanish bodegas. The result is a spirit designed to enchant the connoisseur and leave an unforgettable impression.
The Origin of the Name and the Brand Story
The name MATIZ is born from diversity: it is not a monotonous rum with a single note, but a constant evolution of different flavor nuances (matices) that unfold sip by sip on the palate.
Its concept pays homage to the transatlantic journeys of classic spirits.
MATIZ represents the perfect harmony of three worlds:
The Caribbean: Offers the historical origin, the soul, and the purity of the distillate.
France: Brings the elegance, structure, and character of French oak.
Spain: Offers the calm, the patience of the bodega climate, and the memory of Oloroso sherry.
The Origin of the Name and the Brand Story
The name MATIZ is born from diversity: it is not a monotonous rum with a single note, but a constant evolution of different flavor nuances (matices) that unfold sip by sip on the palate.
The brand concept pays tribute to the trans-Atlantic journeys of classic distillates. MATIZ represents the perfect harmony between three worlds:
The Caribbean: Offers the historical origin, the soul, and the purity of the distillate.
France: Brings the elegance, structure, and character of French oak.
Spain: Offers the calm, the patience of the bodegas' climate, and the memory of Oloroso sherry.
Drink development, 10 Years Aging and Oloroso casks
The liquid process of MATIZ is the result of a methodical aging of 10 years:
Tasting profile: Unlike commercial, overly sweetened rums, MATIZ stands out for its aristocratic and pure dryness. The time on the soaked oak imparts complex notes of dried figs, roasted walnuts, fine wood, and an unmistakable salty nuance from the aging bodegas.
The Secret of the Oloroso: The French oak casks used have housed Oloroso wine for years. The wood absorbs the noble oxidation and richness of this fortified wine and transfers it directly to the rum.
Drink development, 10 Years Aging and Oloroso casks
The liquid process of MATIZ is the result of a methodical aging of 10 years:
The Secret of the Oloroso: The French oak casks used have housed Oloroso wine for years. The wood absorbs the noble oxidation and richness of this fortified wine and transfers it directly to the rum.
Tasting profile: Unlike commercial, overly sweetened rums, MATIZ stands out for its aristocratic and pure dryness. The time on the soaked oak imparts complex notes of dried figs, roasted walnuts, fine wood, and an unmistakable salty nuance from the aging bodegas.
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Integral Design:Bottle, Stamp-label, Neck, and "The Print"
The packaging of MATIZ is designed to visually reflect the richness of its journey:
Integral Design:Bottle, Stamp-label, Neck, and "The Print"
The packaging of MATIZ is designed to visually reflect the richness of its journey:
The Stamp that Seals Every Journey
The label, die-cut in the shape of a classic postage stamp, is not just an aesthetic detail. It is the visual stamp that certifies the fusion of three cultures and the stamp that seals every transatlantic journey — from the Caribbean through France to the Spanish aging bodegas. Each bottle is a letter from the past.
The 'M' and the Wood Print
At the center of the stamp stands the iconic letter M. Inside, the concentric growth rings of the wood are engraved. This element represents a double metaphor: the 10 rings counting each year of cask aging, and a fingerprint, symbolizing that MATIZ is an artisanal rum made to leave an impression.
Bottle Design and Neck Finish:
A heavy glass bottle with clean lines has been chosen to ensure a super-premium appearance. The neck of the bottle features a handcrafted finish (high-quality cork closure with a quality band) that enhances the opening ritual and the value as a luxury gift.
The Stamp that Seals Every Journey
The label, die-cut in the shape of a classic stamp, is not just an aesthetic detail. It is the visual stamp that certifies the fusion of three cultures and the stamp that seals every trans-Atlantic journey. — from the Caribbean via France to the Spanish aging bodegas. Each bottle is a letter from the past.
The 'M' and the Wood Print
At the heart of the stamp is the iconic letter M. Inside, the concentric growth rings of the wood are engraved. This element has a double meaning: on one hand, the 10 rings that count each aging year in the barrel; on the other hand, a fingerprint, the symbol that MATIZ is an artisanal rum made to leave an impression.
Bottle Design and Neck Finish:
A heavy glass bottle with clean lines has been chosen to ensure a super-premium appearance. The neck of the bottle features an artisanal finish (high-quality cork closure with a quality band) that enhances the opening ritual and the value as a luxury gift.
The Work Process and the Role of Brouwhoeve
Brouwhoeve acted as the integral strategic partner in the realization of MATIZ and brought the entire operational chain together in its distillery in Benissa
Concept Definition and Storytelling: Development of the brand story and the sensory profile.
Cask Selection and Recipe: Curation of the French oak Oloroso casks and adjustment of the alcohol content to 40% Vol
Identity and Packaging Design: Development of the stamp concept, layout of labels with embossing, and technical specifications for bottle and neck.
Legal Compliance and Bottling: Management of mandatory EU nutritional and energy values, batch coding, traceability, and excise administration.
The Work Process and the Role of Brouwhoeve
Brouwhoeve acted as the integral strategic partner in the realization of MATIZ and brought the entire operational chain together in its distillery in Benissa
Concept definition and Storytelling: Development of the brand story and the sensory profile.
Barrel selection and Recipe: Curating the French oak Oloroso barrels and adjusting the alcohol content to 40% Vol
Identity and Packaging design: Development of the stamp concept, layout of labels with embossing, and technical specifications for bottle and neck.
Legal Compliance and Bottling: Management of mandatory EU nutritional and energy values, batch coding, traceability, and excise administration.
Private Label Production (B2B)
For Liquor Stores and Retailers (Marc): Enables the launch of an exclusive line with high margins and excellent shelf presence.
For the Gift Buyer (Elena):
An impeccable packaging with the stamp concept and refined neck finishing that justifies the gourmet-positioning.
For the Connoisseur (Carlos): Complete transparency about the 10-year aging period, the origin of the distillate, and the layered flavor nuances.
Private Label Production for the Business Market (B2B)
For Liquor Stores and Retailers (Marc): Enables the launch of an exclusive line with high margins and excellent shelf presence.
For the Gift Buyer (Elena):
An impeccable packaging with the stamp concept and refined neck finish that justifies the gourmet positioning.
For the Connoisseur (Carlos): Complete transparency about the 10-year aging period, the origin of the distillate, and the layered flavor nuances.
FAQ
Brouwhoeve managed the entire B2B development cycle: from concept strategy and storytelling to cask selection (Oloroso), recipe development (40% Vol.), bottle design, the stamp label, the artisanal neck finishing, bottling, and legal compliance (EU nutritional values and batch coding).
The name was born from the aromatic diversity of the distillate. It is not a monotonous, overly sweet rum, but a constant evolution in which the palate progressively experiences different flavor nuances. (matices) discovered: the purity of sugarcane, the character of French oak, dried figs, walnuts, and a salty aftertaste.
The postage stamp label symbolizes a sea letter that certifies the fusion of three cultures and seals every trans-Atlantic journey. It marks the journey between the historical cradle of rum in the Caribbean, the noble oak from France, and the aging bodegas in Spain.
The iconic 'M' at the heart of the postage stamp combines the 10 annual rings of the barrel with the shape of a fingerprint. This has a double meaning: the 10 aging years in the barrel and the symbol that MATIZ is an artisanal rum made to leave an unforgettable impression.
Unlike traditional American oak, French oak soaked in Oloroso sherry provides an aristocratic and pure dryness. The wood imparts complex aromas of roasted walnuts, dried figs, and a subtle salty nuance from the Spanish bodegas.
With an eye on the super-premium segment and the gift value, a heavy glass bottle with clean lines has been chosen. The neck of the bottle features an artisanal finish with a noble cork closure and a quality band that enhances the opening ritual.
Yes. Brouwhoeve offers complete Private Label services for liquor stores, hospitality, retailers, and beverage entrepreneurs. We handle the process from recipe and brand concept to bottling, excise administration, and custom packaging design.